2013-2014 Annual Report: Sales

Conducted more than 115 site visits with potential clients, produced 752 leads and brought 118,957 definite room-nights to Wake County. The direct economic impact for this business reached more than $92 million. These numbers exceeded all 2013-2014 Sales Department goals, with the direct economic impact reaching 31 percent over goal.

Selected a facilitator for GRCVB's initial Customer Advisory Board (CAB) for Meeting Planners after studying numerous resumes and interviewing final candidates. The CAB will be comprised of meeting planners, both current and potential clients, who will critique the facets of GRCVB sales and marketing programs, give helpful feedback and suggestions regarding those initiatives and keep us informed of current and future industry issues they, as meeting planners, are confronting.

Participated in more than 300 industry-associated events including chapter, board and committee meetings and tradeshows, increasing the visibility and profile of Greater Raleigh in all markets. Placed extra focus on the Northeast U.S., as well as participated in the Association Management Center's Annual Meeting and Tradeshow, representing first-time participation in a third-party annual event for GRCVB.

Worked closely with event producers to identify and secure Raleigh Convention Center space and secure room blocks for 2015-2018 Data4Decisions, an unprecedented, new scientific conference and exposition developed by the event's advisory council.

Stayed highly involved and active in many key industry associations: eight Meeting Professionals International (MPI) chapters, American Society of Association Executives, Association Executives of N.C., seven chapters of Professional Convention Management Association, N.C. Technology Association, Femfessionals, International Association of Exhibitions and Events, Religious Conference Management Association, Christian Meetings and Conventions Association, Society of Government Meeting Professionals (SGMP), N.C. Chapter of SGMP and Nursing Organizations Alliance.

Hosted GRCVB's fourth annual Multicultural Community Stakeholders Reception (with record attendance), focusing this year on LGBT, Hispanic and African-American educational leadership in Wake County. The event honored leaders who have been influential in bringing large conferences to Wake County, as well as educated fellow leaders of the community on how to best partner with the GRCVB to bring additional multicultural conferences and events to the area.

Orchestrated three educational experiences for local and regional meeting planners. The first event, "Lunch in Raleigh," targeted planners within a two-hour flight or drive time from Raleigh. More than 20 clients participated in a tour of some of our major meeting facilities, "CVB 101" and a workshop presented by well-known speaker Peggy Duncan on Microsoft Outlook tips and tricks. The following month, at one of our unique meeting sites, Chatham Hill Winery and Event Venue, the department hosted a select group of third-party and independent planners for a seminar on how perfect wine pairing and working with the CVB can enhance the meetings and events they plan. The third event was our second annual Client Appreciation Event for local planners; the department partnered with Plan Your Meetings, an Atlanta, Ga.-based organization that successfully brings together hospitality members of all sectors for networking and education. There were more than 70 local planners in attendance, and the event included a reverse tradeshow and a day of education that received great reviews.

Successfully hosted the sixth annual reception for Midwest-based meeting planners; more than 75 planners with potential business for Wake County attended. The "Event of the Season" is held during Holiday Showcase, an Association Forum-affiliated tradeshow, in Chicago, Ill.

Hosted a "Steal the Pint Night" reception themed around N.C. craft beer, a fast-growing foodie segment in our area, for more than 30 Washington, D.C., area meeting planners. Potential clients were treated to tastings of area brews, epicurean delights and prizes from local brewers.

Served on boards and committees with state, regional and national organizations in the meeting planning industry to position GRCVB and its sales managers as leaders with influence.

  • Jamie Rice
    Professional Convention Management Association (PCMA): Foundation Dinner Celebrating Professional Achievement Task Force
    PCMA, Capital Chapter: Marketing Committee
    PCMA, Capital Chapter: Emerging Leaders Mentor
    New Member Welcome Committee 2015
    Time Fore Nine, Ladies Hospitality Golf League: Executive Director
    Potomac Chapter of Meeting Professionals International (PMPI): May Educational Experience: Speaker
    Convening Leaders: 1st Timers Mentor
  • Loretta Yingling, CMP
    N.C. Technology Association: Board of Advisors
    Association Executives of N.C.: Golf Committee
    Meeting Professionals International (MPI), Carolinas Chapter: Awards and Recognition Committee
  • Jana Rae Oliver
    MPI, Chicago Area Chapter: Membership Committee
    MPI, Kansas City Chapter: Special Events Site Selection Committee
    Christian Meetings and Conventions Association: Membership Committee
  • Stephen Jackson, CMP
    MPI, New England Chapter: Education Committee
  • Malinda Harrell, CMP, CASE
    MPI, Carolinas Chapter: President
    MPI, Georgia Chapter: Member Retention Committee
  • Nicole Robinson
    MPI, Carolinas Chapter: Chair of EducationLite Programs Committee
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