Produced 284 leads and generated 109,503 definite hotel room-nights in Wake County. The direct economic impact for this convention and meeting business reached more than $92.9 million. Major bookings included:
- Dude Solutions, Inc, headquartered in Cary, Spring 2017, 2018 and 2019, 1,200 attendees, 2,200 total room-nights, $924 million in economic impact
- Alpha Kappa Alpha Sorority, Inc. (AKA) Regional Meeting, Spring 2017, 2,500 Attendees, 2,600 total room-nights, $2.5 million in economic impact
- A confidential pharmaceutical company, Jan. 2016, 600 Attendees, 1,000 total room-nights, $900,000 in economic impact.
Collaborated with business development manager Tina Valdecañas to identify local leaders of associations, corporations and universities that represent our key industry clusters (life sciences and biotechnology, CleanTech and technology); participated in strategic meetings to promote hosting their organizations' meetings in their own backyard.
ONLINE DESTINATION SALES AND MARKETING CHANNELS
Strengthened relationships with third-party online destination sales and marketing channels such as empowerMINT.com, Cvent and M&C to wmaintain a cohesive presentation from DMOs through these third-party systems; attended a major third-party annual meeting and tradeshow to build stronger alliances with the organization.
ASSOCIATION MANAGEMENT COMPANIES
Cultivated and created new relationships with association management offices located in the Midwest, Northeast and Southeast U.S.; conducted presentations to enhance our relationships with key decision-makers of multivolume accounts. Participated in Association Management Company Institute (AMCI) annual meeting and tradeshow; AMCI is a trade association that focuses on the unique needs of association management companies.
EVENTS AND BRAND MANAGEMENT
Established sales and marketing tactics in synch with the tuned-up destination brand in both local and regional convention markets; curated signature experiences into client engagements at tradeshows, client events, site inspections, familiarization tours and sales missions. Event highlights included a corporate familiarization tour during the Wide Open Bluegrass festival and a "Rooted in Raleigh" client appreciation event, familiarization tour and stakeholders reception, which showcased our brand by creating authentic experiences only found in Raleigh.
Served on boards and committees in many key industry associations to position GRCVB and its sales team as leaders with influence. Organizations include eight Meeting Professionals International chapters, American Society of Association Executives, Association Executives of N.C., seven chapters of Professional Convention Management Association, N.C. Technology Association, Femfessionals, International Association of Exhibitions and Events, Religious Conference Management Association, National Coalition of Black Meeting Planners, Society of Government Meeting Professionals (SGMP), N.C. SGMP and Nursing Organizations Alliance.
Regional director of national accounts Jamie Rice received the Convention Industry Council (CIC) Certified Meeting Professional (CMP) designation. The CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition and event industry; the qualifications for certification are based on professional experience, education and a rigorous exam. Also during the fiscal year, director of sales Malinda Harrell, CMP, CASE, was honored by the Carolinas Chapter of Meeting Professionals Pnternational with the Hall of Fame Award and the Corey D. Bizzell Award of Excellence. Both national sales manager Nicole Robinson and senior national sales manager Stephen Jackson, CMP, completed Sales Academy produced by the Destination Marketing Association International (DMAI); DMAI is the world’s largest and most reliable resource for official destination marketing organizations, also called CVBs or tourism boards.
Hosted hospitality partners for “Breakfast with the Bureau” educational session; content included a update on the Raleigh, N.C., destination brand tune-up, training on PIXL (Partner Information eXchange Login) and an in-depth look on partnering with the GRCVB Sales and Services Departments.