Assets

Practical tools for you to implement Brand Raleigh

The Greater Raleigh Convention and Visitors Bureau (CVB) has created and will curate a series of tools to help you put the Raleigh, N.C., destination brand strategy into action in your business or organization. You can see and download them here.

The Raleigh, N.C., brand narrative
Destination brand PDF flyers for hotel GMs, attraction EDs/GMs and restaurant GMs
Raleigh, N.C., brand suggested vocabulary


The Raleigh, N.C., brand narrative

A visit to Raleigh is more than a trip to a blossoming Southern metropolis--you'll feel enriched and energized the instant you're warmly welcomed by its smart, savvy locals. Raleigh's bright minds head top-tier technology, education and life science institutions; its artists create a bevy of cultural and culinary touchstones; and its storytellers proudly carry on the collective heritage of a rich, historic capital city.

Invigorate your senses by sampling the many flavors of cutting-edge Southern cuisine enhanced by artisan craft brews and spirits. Get your toes tapping to the sounds of emerging music and bands, as well as rollicking bluegrass festivals and more. Discover gifts and treasures from local boutiques, including many handmade and custom designs for truly eclectic finds. And, join in broadening your horizons through an enticing array of visual and performing arts exhibitions.

Should you need a nature break, you'll need not go far! While the city bustles, the serenity of its surroundings permeates the area with natural parks built for sports and exploring, vast greenways conducive to cycling and taking in the sights and beautiful lakes that encourage the ultimate in relaxation.

Raleigh may be quiet about the fact that it's leading in most recent quality of life rankings, but the fact is, you'll enjoy visiting as much as people enjoy living here. Come see what the city will inspire in you. Its authenticity is homegrown by passionate locals, rooted in Raleigh.

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Destination brand PDF flyers for hotel GMs, attraction EDs/GMs and restaurant GMs

     
FOR HOTEL GMs
FOR ATTRACTION EDs/GMs
FOR RESTAURANT GMs
     
Raleigh, N.C., Destination Brand for hotel GMs Raleigh, N.C., Destination Brand for attraction EDs/GMs Raleigh, N.C., Destination Brand for restaurant GMs

To view printable flyers, you'll need the free Adobe Acrobat Reader.

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Raleigh, N.C., brand suggested vocabulary

HOW VISITORS FEEL:

bettered
broadened
energized
enlarged
enlivened
enriched
filliped
grateful
impressed
improved
inspired
jazzed
pleased
piqued
pumped
quickened
revived
revved
sparked
surprised
stirred
stoked
uplifted
warmed
wowed

THE CULTURE OF THE RALEIGH AREA:

authentic
collaborative
creative
diverse
educated
entrepreneurial
evolving
fired up
genuine
grass roots
hip without trying
home-grown
humming
independent
innovative
inventive
living well
motivated
natural
not fake
on its own terms
organic
passionate
quality of life
quirky
real
successful
trendy
unassuming
undercurrent
under the radar
unexpected
unsullied
upscale
upwardly-mobile

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Greater Raleigh Convention and Visitors Bureau

421 Fayetteville St., Ste. 1505  
Raleigh, NC 27601   1.800.849.8499

DMAI Discover America