2017 Annual Meeting
Complimentary Registration

Thurs., Aug. 24, 2017 • 10am to 1:30pm
Raleigh Convention Center

Strategy Session (free for all attendees): 10-11:15am
Luncheon (free for GRCVB Board Members, Passionate Minds and Ambassadors): 11:45am

At its 30th annual luncheon, the GRCVB is taking a significant step toward our county’s future—development of a first-of-its-kind, comprehensive Destination Strategic Plan, a 13-month project to set the stage for what tourism in Wake County will look like by 2028. This planning project, led by Jones Lang LaSalle Americas, Inc. (JLL), will:

  • gather existing plans, opinions, feedback and ideas from stakeholders;
  • determine the needs (what needs to happen or be created/re-positioned to make Raleigh, N.C., attractive as a destination 10 years from now and to shore up tourism support systems);
  • make recommendations of the most effective steps for GRCVB and all of us to take in preparation for serving 19.5 million annual visitors by 2028.

We will start asking forward-looking questions at this Annual Meeting, and the conversations will extend through the next year.

$55 each
As a guest of GRCVB, the price of your ticket is covered (non-transferable); however to get an accurate count, we need your registration at the link below.

If you would like to bring a guest, please purchase a ticket ($55*) and register their attendance as well.

This session is free to all local partners, but advance reservations are required. The session will begin at 10am in Convention Center Room 305 A/B.

This year’s memorial and leadership awards will be presented to:
  • Thad Eure Jr. Memorial Award: N.C. Technology in Education Society (NCTIES) • Host of the NCTIES Conference each March at the Raleigh Convention Center
  • John B. Ross Jr. Leadership Award: Niall Hanley • Owner of Hibernian Hospitality Group

TO R.S.V.P.:
Register or pay online by Thurs., Aug. 17, 2017, below or call 919.645.2662.

* Five dollars of every ticket sold will be donated to The Green Chair Project.


Luncheon presenters
JLL is a Fortune 500 professional services, tourism and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. Unique to JLL is its Hotels & Hospitality Group with a team of specialists in the tourism sector and over 25 years of experience in both public- and private-sector projects. JLL has become an industry leader in developing strategic plans for destinations.

Dan Fenton Dan Fenton, Executive Vice President
Based in San Francisco, Dan is an executive vice president with JLL’s Hotels & Hospitality Group specializing in tourism, branding and destination strategic planning. He provides operations, sales and marketing support for destinations, public assembly venues and hotels. Dan works extensively with DMOs and convention centers, including providing strategic planning and advisory services.

William SandridgeWilliam Sandridge, Managing Director
Bill currently serves as the brokerage leader for the Raleigh office of JLL. He combines his institutional real estate knowledge with his previous experience in banking as an analyst and lender, to advise firms on complex transactions, often those with unconventional financial and operational characteristics. He has developed an especially strong client base in the technology sector, advising companies with capital intensive processes.

strategy session presenters
This series of four, quick presentations (15 minutes each) will cover tourism topics and trends you need to know about and will share news you can use when you get back to your desk.

Lynn Minges Legislative issues impacting tourism in Wake County
Lynn D. Minges, President & CEO of the North Carolina Restaurant and Lodging Association

What are the issues on the upcoming agendas of N.C. legislators that have the potential to impact the tourism industries, both positively and negatively? What does the future of hospitality workforce development in look like? Lynn Minges is known for having her ear to the ground and can give us a heads-up about what’s ahead.

Denise Foreman A primer on Wake's interlocal tourism tax agreement: what is it and how is it valuable?
Denise Foreman, Assistant to the County Manager, Wake County

You may feel like you already know something about Wake County’s interlocal tax structure for growing area tourism, but Denise Foreman will provide an information-filled crash course; where did the agreement come from, where is it going and how are new funding decisions made?

DerekMichael Stellar content marketing tactics for visitors who are always online
Derek Allman, CHIA, GRCVB Senior Marketing Manager
Michael Robson, GRCVB Content Marketing Manager

Not to brag, but visitRaleigh-brand social media accounts are growing through the roof, and most importantly, they are eliciting customer engagement with the destination, inspiring trip planning here. Meet the brains behind this success and glean tips for your own marketing strategy from these talented practitioners.

Heidi A Whole New World of Visitors
Heidi Walters, CHME, Director of Partner & Industry Relations at Economic Development Partnership of North Carolina (Visit North Carolina)

North Carolina has been marketing to international visitors for some time, but now it's Wake County's turn to step up its efforts and break into global visitor marketing. Heidi Walters will talk about what we can learn from the state's efforts.

only session

2017 sponsors

*Again this year, GRCVB will provide support to a special Wake County cause. Five dollars of every ticket sold will be donated to The Green Chair Project, a 501(c)(3) that provides home furnishings donated from our community for families and individuals who have transitioned from experiencing homelessness or disasters and have secured sustainable housing. The reusable gifts are cleaned and repaired by volunteers and are presented in a way that promotes dignity and respect.

Open Social Area

Get Social With Us

Greater Raleigh Convention and Visitors Bureau

421 Fayetteville St., Ste. 1505  
Raleigh, NC 27601   1.800.849.8499