2017 Annual Meeting Strategy Session

Thurs., Aug. 24, 2017 • 10-11:15am
Raleigh Convention Center
Room 305 A/B



If at all possible, please register for the free strategy session designed to help partners engage with the CVB and with each other. This series of four, quick presentations (15 minutes each) will cover tourism topics and trends you need to know about and will share news you can use when you get back to your desk.


strategy session presenters

Lynn Minges Legislative issues impacting tourism in Wake County
Lynn D. Minges, President & CEO of the North Carolina Restaurant and Lodging Association

What are the issues on the upcoming agendas of N.C. legislators that have the potential to impact the tourism industries, both positively and negatively? What does the future of hospitality workforce development in look like? Lynn Minges is known for having her ear to the ground and can give us a heads-up about what’s ahead.


Denise Foreman A primer on Wake's interlocal tourism tax agreement: what is it and how is it valuable?
Denise Foreman, Assistant to the County Manager, Wake County

You may feel like you already know something about Wake County’s interlocal tax structure for growing area tourism, but Denise Foreman will provide an information-filled crash course; where did the agreement come from, where is it going and how are new funding decisions made?


DerekMichael Stellar content marketing tactics for visitors who are always online
Derek Allman, CHIA, GRCVB Senior Marketing Manager
Michael Robson, GRCVB Content Marketing Manager

Not to brag, but visitRaleigh-brand social media accounts are growing through the roof, and most importantly, they are eliciting customer engagement with the destination, inspiring trip planning here. Meet the brains behind this success and glean tips for your own marketing strategy from these talented practitioners.


Pop-up topic
What’s hot in hospitality!

We’re saving this slot for filling as close to the meeting as possible. What will be the hottest of hot topics in August 2017? Is it event security? Technology? International perspectives? Social responsibility? Whatever it is, we will collect the most up-to-date news and pass it onto you in this session.



Register online by Thurs., Aug. 17, 2017.

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Greater Raleigh Convention and Visitors Bureau

421 Fayetteville St., Ste. 1505  
Raleigh, NC 27601   1.800.849.8499

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