Tourism Talk blog

In June 2017, GRCVB contracted with Jones Lang LaSalle’s (JLL's) Hotels & Hospitality Group to help us develop a Destination Strategic Plan (DSP) to reach our goal of welcoming 21.7 million visitors by 2028. While the Bureau spearheaded the launch of the engagement with JLL, the plan...

Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,

Even if you know that the GRCVB has a Services team, you probably don’t know everything we do! Our Services team is responsible for making visitors feel welcome and helping to pave the way for a pleasant visitor experience overall. We’re a great value as we do not charge for our...

The GRCVB Sales Department works tirelessly each year with meeting/event professionals and area hotel partners in Wake County to book meetings, conventions and other events that drive visitation. For our area partners who use the Partner Information eXchange Login (PIXL) to securely receive and

As graduation season comes to an end, thousands of new graduates throughout the region are packing up the knowledge and experience they’ve gained over the last few years and embarking on an adventure to put that wisdom into practice. In a similar vein, the GRCVB, our hospitality partners and...

We have been publishing a series of Tourism Talk blog posts we called "Backgrounders." We are sharing these because we want you to know about the rich professional experience that CVB leaders bring to the county. Today, we're providing background on the CVB's director of...

We've asked GRCVB's director of sales Malinda Harrell, CMP, CASE, three lightning-round questions about the work she does to bring meetings and conventions to Raleigh and Wake County. 1. What three principles do you and your team employ when trying to book a group? Integrity It is...

In past discussions of Visitor Math , I have summarized findings of big-picture (macro), annual research projects from the Greater Raleigh CVB, such as the 2016 Report on the Economic Impact of Tourism . (A 2017 report will be published this summer.) In this post, I want to describe how even small

Despite the rise of webinars, screen-sharing, SlideShare and a host of other ways to communicate and collaborate, humans still seek opportunities to convene and meet in person. This is good news for destinations that rely on meetings and conventions as a visitor stream. Finding ways to leverage this

GRCVB's official tourism website, visitRaleigh.com, draws over 2.3 million sessions annually from engaged leisure and business travelers/clients. Those users are on our site for one reason—because they are planning to visit our area and spend money here. Every hospitality partner in Wake...