Author: Jonathan Freeze, CDME, CHIA
Jonathan Freeze, CDME, CHIA, has built a career in the marketing of places, directing the Greater Raleigh CVB's marketing efforts since 2008. Though a firm believer in the science of marketing, Jonathan also began his career as a writer and creative wordsmith. His college major was classics, and he can still conjugate a verb in ancient Greek. Learn more
Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,
In follow-up to past posts featuring GRCVB’s tourism research , let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...
One of the most fulfilling times of year working at a destination marketing organization is when we stop to study the past year of visitation, measure the annual impacts and report on the area’s progress in visitor-related economic development. Perhaps nothing is more crucial to fulfilling...