Mask Requirements in Effect: Most of Raleigh Area

Face masks are required indoors within Raleigh city limits as well as Garner, Knightdale, Morrisville, Rolesville and Zebulon town limits, regardless of vaccination status. Masks are also required in unincorporated areas of Wake County. Read More

Author: Jonathan Freeze, CDME

Jonathan Freeze, CDME, has built a career in the marketing of places, directing the Greater Raleigh CVB's marketing efforts since 2008. Though a firm believer in the science of marketing, Jonathan also began his career as a writer and creative wordsmith. In 2021, he contributed a chapter recounting recent destination stewardship work in Raleigh to the book Tourism Microentrepreneurship (Emerald Publishing). Learn more

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the
One of the most fulfilling times of year working at a destination marketing organization is when we stop to study the past year of visitation, measure the annual impacts and report on the area’s progress in visitor-related economic development. Perhaps nothing is more crucial to fulfilling...