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Author: Tina Valdecañas

Tina works with the Greater Raleigh CVB in a consulting role as business development manager and is serving as liaison between the CVB and Jones Lang LaSalle (JLL) during the Destination Strategic Planning process. Tina's strategic planning skills come in handy, as along with her work life, she strategically plans the lives of her husband and two children.

Destination 2028: The Work Begins

Sunday, September 09, 2018, 9pm by Tina Valdecañas

Thank you to everyone who attended GRCVB's Annual Meeting last month. As always, the gathering is an opportunity to celebrate the past year’s success and look forward to upcoming opportunities for our destination. This year’s Annual Meeting was a milestone in our Destination...
Perhaps not as hotly anticipated as Incredibles 2 yet the unveiling and launch of the Wake County Destination Strategic Plan at GRCVB's Annual Meeting on Aug. 16, 2018, will be an event you won’t want to miss. After more than a year of examining our area and its strengths as a tourist...

Rolling Out the Plan

Friday, July 06, 2018, 11am by Tina Valdecañas

In June 2017, GRCVB contracted with Jones Lang LaSalle’s (JLL's) Hotels & Hospitality Group to help us develop a Destination Strategic Plan (DSP) to reach our goal of welcoming 21.7 million visitors by 2028. While the Bureau spearheaded the launch of the engagement with JLL, the plan...

Putting It All Together

Friday, June 08, 2018, 8am by Tina Valdecañas

As graduation season comes to an end, thousands of new graduates throughout the region are packing up the knowledge and experience they’ve gained over the last few years and embarking on an adventure to put that wisdom into practice. In a similar vein, the GRCVB, our hospitality partners and...

Meet Me in Raleigh

Friday, May 11, 2018, 1pm by Tina Valdecañas

Despite the rise of webinars, screen-sharing, SlideShare and a host of other ways to communicate and collaborate, humans still seek opportunities to convene and meet in person. This is good news for destinations that rely on meetings and conventions as a visitor stream. Finding ways to leverage this

Who’s Visiting and Why?

Wednesday, April 04, 2018, 1pm by Tina Valdecañas

Whenever I travel in and out of RDU International Airport, I always wonder who my fellow travelers are— partially from my perspective as someone who works closely with our region’s hospitality industries, and partially as a resident who is just curious to know who is checking out this...

A Synopsis at the Halfway Point

Wednesday, March 07, 2018, 4pm by Tina Valdecañas

We have reached the halfway point in the 13-month development of the county's Destination Strategic Plan (DSP) for tourism. Here's a quick Q and A to bring everyone up to speed on the project and its progress. For those who may not know, what is the DSP? The Destination Strategic Plan for...
Prior to embarking on the Destination Strategic Plan, the Greater Raleigh CVB was an inaugural participant in DestinationNEXT, an initiative of Destinations International (DI) that sought to identify “the trends and opportunities that will shape the future of destination marketing and...
For years we’ve branded the “smarts” of Raleigh and Wake County. From our talented residents and authentic experiences to our innovative companies and a world-class concentration of universities and colleges, we make a pretty strong case for declaring ourselves a thriving...

Collecting Partner and Resident Input

Friday, December 08, 2017, 7am by Tina Valdecañas

December is a customary time to reflect on accomplishments and strengths and make plans for the new year. Thanks to insights we’ve gained from JLL’s work to help develop Wake County's Destination Strategic Plan, the GRCVB’s “reflections” this year are more...