Author: Tina Valdecañas

Tina works with the Greater Raleigh CVB in a consulting role as business development manager and is serving as liaison between the CVB and Jones Lang LaSalle (JLL) during the Destination Strategic Planning process. Tina's strategic planning skills come in handy, as along with her work life, she strategically plans the lives of her husband and two children.

Putting It All Together

Friday, June 08, 2018, 8am by Tina Valdecañas

As graduation season comes to an end, thousands of new graduates throughout the region are packing up the knowledge and experience they’ve gained over the last few years and embarking on an adventure to put that wisdom into practice. In a similar vein, the GRCVB, our hospitality partners and...

Meet Me in Raleigh

Friday, May 11, 2018, 1pm by Tina Valdecañas

Despite the rise of webinars, screen-sharing, SlideShare and a host of other ways to communicate and collaborate, humans still seek opportunities to convene and meet in person. This is good news for destinations that rely on meetings and conventions as a visitor stream. Finding ways to leverage this

Who’s Visiting and Why?

Wednesday, April 04, 2018, 1pm by Tina Valdecañas

Whenever I travel in and out of RDU International Airport , I always wonder who my fellow travelers are— partially from my perspective as someone who works closely with our region’s hospitality industries, and partially as a resident who is just curious to know who is checking out this...

A Synopsis at the Halfway Point

Wednesday, March 07, 2018, 4pm by Tina Valdecañas

We have reached the halfway point in the 13-month development of the county's Destination Strategic Plan (DSP) for tourism. Here's a quick Q and A to bring everyone up to speed on the project and its progress. For those who may not know, what is the DSP? The Destination Strategic Plan for...
Prior to embarking on the Destination Strategic Plan , the Greater Raleigh CVB was an inaugural participant in DestinationNEXT, an initiative of Destinations International (DI) that sought to identify “the trends and opportunities that will shape the future of destination marketing and...
For years we’ve branded the “smarts” of Raleigh and Wake County. From our talented residents and authentic experiences to our innovative companies and a world-class concentration of universities and colleges, we make a pretty strong case for declaring ourselves a thriving...

Collecting Partner and Resident Input

Friday, December 08, 2017, 7am by Tina Valdecañas

December is a customary time to reflect on accomplishments and strengths and make plans for the new year. Thanks to insights we’ve gained from JLL’s work to help develop Wake County's Destination Strategic Plan , the GRCVB’s “reflections” this year are more...

Making a List and Checking it Twice

Thursday, November 09, 2017, 8am by Tina Valdecañas

We all have our list of go-to places where we take visitors from out of town. Whether it's taking our guests to the Nature Research Center at the North Carolina Museum of Natural Sciences, showing off the latest restaurants and things to do in downtown Raleigh, spending an afternoon scaling...
With accolades such as being named as one of the “12 Top Destinations for 2017” (Forbes Travel Guide), #19 among “The 26 Hottest Food Cities” (Zagat), #6 among the “Top 10 Beer Cities in the U.S.” (Infogroup) or #3 “Sportiest Cities in America”...