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Visitor Math: Benefits of Awareness Research
Friday, April 12, 2019, 8am by Jonathan Freeze, CDME
In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...
Last Chance to Register for the Wake County Hospitality Job Fair
Monday, February 11, 2019, 6am by Karen DeSollar
When I was 17, my mother was not content to let me lollygag about without a job, so she went down to the local Tastee Freez in my little town and convinced the owner, Alan B., to give me a part-time, after-school position. (I remember a few things about Alan B. to this day. He did his bookkeeping
Why Tourism Matters
Monday, January 14, 2019, 6am by Karen DeSollar
Tourism has a way of feeling secondary to other forms of economic development in a community, maybe because it represents a transient group of people or because some equate tourism with vacations, free sightseeing and off-hours entertainment. It tends to not carry the import that it deserves. But
Tracking of Tourism Leads to Increased Impact from Events
Friday, May 18, 2018, 1pm by Jonathan Freeze, CDME
In past discussions of Visitor Math, I have summarized findings of big-picture (macro), annual research projects from the Greater Raleigh CVB, such as the 2016 Report on the Economic Impact of Tourism. (A 2017 report will be published this summer.) In this post, I want to describe how even small
Visitor Math: From + Where + What
Sunday, March 04, 2018, 9pm by Jonathan Freeze, CDME
In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...
Layering the Marketing Message
Thursday, February 15, 2018, 8am by Karen DeSollar
In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...
Visitor Math
Sunday, January 14, 2018, 3pm by Karen DeSollar
We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here.) Each department at the Bureau gives thought to their priorities and goals...