Tourism Talk blog

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

At GRCVB we work collaboratively with many entities around Wake County to promote visitation to the area. Be it with our hotel partners, convention center colleagues or local food/beverage businesses, we also strive to showcase the passionate people who make Raleigh, N.C., a destination worth

We thought you might be interested to see the new trade show booth design that we debuted at the American Society of Association Executives (ASAE) Annual Meeting & Exposition in Atlanta the first week of August. The new 10' x 20' booth was a shared project with the co-op partners who...

We’re past the midway point of 2023 and, this year as always, have sent a few of our stable of photographers around the area to capture shots of attractions and hospitality businesses, festivals and events, striking vantages from around the county and much more. Photos in this collection of...

“Do you surf the Web, and are you on the information superhighway?” While these questions seem quaint and even humorous today, they were questions on everyone’s mind, in all seriousness, in the mid-to-late 1990s, as many U.S. companies and individuals created their first...

A few weeks ago in the Tourism Talk blog, we featured some of the visitor profile statistics which appear in GRCVB's 2023-2024 Business Plan. Today we're ready to release the full plan (click here) to our hospitality business partners and stakeholders. GRCVB's destination marketing...

We use as many marketing tools as we can effectively manage at GRCVB to promote Wake County as a destination for travel of all types. These include traditional, tried-and-true methods like print collateral, email, environmental graphics, display advertising and, of course, visitRaleigh.com. In

While attending our Tourism Talk Live this quarter, I was reminded how much destination marketing is really based in good partner relations and in relationships that are mutually beneficial, two-way and interactive. I also was reminded of how many new faces and other changes we’re still...

We often use the Tourism Talk blog to introduce our audience to significant partners and stakeholders with whom we work at GRCVB. They are significant because they all have something in common—they all enrich the tourism ecosystem in Wake County. These are people you need to have in your...

We published a blog post late in 2022 telling you that Tourism U, GRCVB's learning track for tourism and destination education, is back in session. Now we want you to know that the first classes of 2023 were held at RDU International Airport the last week of Jan. 2023. Thanks to RDU’s...