Tourism Talk blog

Ah, Dorian. You threatened and howled, but all in all, we fared pretty well in our neck of the North Carolina woods in the wake of your fury. But we also know we’re not out of hurricane season yet, and there may be some additional stormy weather headed our way. With that in mind, here are...

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

It’s the time of year when we release the Official Media Kit for 2019‒2020, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Just as a reminder, every hospitality partner in the county already gets free, year-round exposure from...

Part of our job at GRCVB, specifically in the Marketing and Communications Department, is to create and maintain the destination photo library. Over the last 10+ years, we have accumulated more than 30,000 new images of Wake County, of area hospitality partner locations and venues, of events and

Invitations for the 2019 GRCVB Annual Meeting are in the mail queue (both snail mail and email). If you haven’t gotten yours already, be watching for it to appear in the next few days. We love Annual Meeting season around here because it’s our chance to show area hospitality partners,...

I’m taking the opportunity today to brag about a couple of my coworkers, specifically senior marketing manager Derek Allman, CHIA, and content marketing manager Michael Robson. I consider them to be Internet marketing wunderkinds, being in the early phases of their careers but having great...

In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...

Last week, GRCVB marketing, sports marketing and public relations staff attended the statewide travel and tourism industry conference, Visit North Carolina 365. Destination marketing organizations and others from across the state gather each year to network and hear the latest on Visit North

Once a quarter, you should be seeing emails appear in your inbox inviting you to GRCVB’s See for Yourself (SFY) Fam Tours. The SFY series was created to provide a chance for hospitality partners and particularly front-line staff to be visitors in their own area. They can “see for...

We hope you realize that, when we speak of you as our hospitality partners, we mean that in the most literal sense. That is, we are all partners together in the task of inspiring and persuading guests to visit Wake County (as well as see, do and spend more). We all have the same...