Tourism Talk blog

If you're reading this Tourism Talk blog post, you most likely received it through our Tourism Talk E-newsletter, which goes out to partners throughout Wake County each Mon. morning. And if you've been a partner with GRCVB for long, you've probably received an invitation to one of our...

I consider myself something of an art aficionado. Before I moved to Raleigh in 2005, I worked on a college campus and was good friends with some of the art faculty there, and they taught me how to think more deeply about art. For example, sometimes a piece of art carries deep and nuanced meaning and

I’m sure you contend—in your work—with some of the same dilemmas that we do at GRCVB. There are many valuable ideas and projects that we could tackle, but the resources of time, people and funds are limited. So we, like you, have to prioritize—from among the options, we...

Ah, Dorian. You threatened and howled, but all in all, we fared pretty well in our neck of the North Carolina woods in the wake of your fury. But we also know we’re not out of hurricane season yet, and there may be some additional stormy weather headed our way. With that in mind, here are...

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

It’s the time of year when we release the Official Media Kit for 2019‒2020, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Just as a reminder, every hospitality partner in the county already gets free, year-round exposure from...

Part of our job at GRCVB, specifically in the Marketing and Communications Department, is to create and maintain the destination photo library. Over the last 10+ years, we have accumulated more than 30,000 new images of Wake County, of area hospitality partner locations and venues, of events and

Invitations for the 2019 GRCVB Annual Meeting are in the mail queue (both snail mail and email). If you haven’t gotten yours already, be watching for it to appear in the next few days. We love Annual Meeting season around here because it’s our chance to show area hospitality partners,...

I’m taking the opportunity today to brag about a couple of my coworkers, specifically senior marketing manager Derek Allman, CHIA, and content marketing manager Michael Robson. I consider them to be Internet marketing wunderkinds, being in the early phases of their careers but having great...

In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...