Incendiary Brewing Company was founded by Brandon Branscome and John Bacon. Both Brandon and John are local guys raised in Winston-Salem. Labor Day weekend 2018, Incendiary Brewing Company opened their doors. Incendiary made a name for itself quickly for its IPAs, stouts, and their unique outdoor space dubbed, The Coalpit. Beginning 2021, they plan to launch a new Summer concert series, Coalpit Live.