Raleigh, N.C., Brand Kit

 

About the Raleigh, N.C., Destination Brand

In Sept. 2023, the Greater Raleigh Convention and Visitors Bureau (CVB) retained Development Counsellors International (DCI) to reassess the destination's brand strategy for several years to come. What follows in these webpages and related assets are results of that study—how the CVB will use the fresh research and DCI's strategic recommendations as it promotes and sells the Raleigh area as a tourism destination and how all hospitality partners and supporters in Wake County can actively participate to tell a clearer story about our area to outside customers. Click below to read more about:

Brand "results" imageThe results
of DCI's extensive research

Over the course of seven months, DCI looked at the latest visitor data from CVB vendors; facilitated discussions with key stakeholders in Wake County and polled area hospitality partners; surveyed media's, event planners' and consumers' perceptions; and compared Raleigh as a destination with our closest competitors. Find the results of that study here.
 

Brand "assets" imageAssets
Easy tools for you to use in your business/organization

To make it easier for partners, stakeholders and investors to act upon the destination brand strategy, the CVB has created free and downloadable assets. See them here, and please ask questions or tell us what other brand kit assets will be helpful in the future; destination marketing assets, especially the CVB's photo/video library, are ever-expanding.
 

For further reading...

Raleigh, N.C., Brand Manual Cover       GRCVB Visual Identity cover