Destination Data & Technology

Generative AI Agent

Mid-fiscal year, launched a Generative Artificial Intelligence (GAI) Agent on visitRaleigh.com, which leveraged our Content Management System and Customer Relationship Management system's data to provide personalized and timely responses to visitor inquiries. The GAI Agent handled over 6,000 messages from more than 2,000 users, saving us about 172 hours of staff time and increasing user satisfaction and engagement. The GAI Agent also proved to be a valuable asset for providing off-hours visitor support, as 60% of the chats occurred outside our regular Visitor Information Center hours.

Gamification of beer and mural trails

For 2024, transitioned the Raleigh Beer Trail program, successful as a leisure sales incentive for nearly a decade on paper, to a mobile-exclusive, digital Passport with GPS-confirmed check-ins at the Raleigh area’s 40+ breweries and integrated, electronic submissions for prize redemption. Relaunched annual promotional efforts for the trail as well as a new Outdoor Mural Trail, created by the Destination Data and Technology Department.
 

Mapping solution for county trails

To improve the accessibility and usability of Wake County's greenway trail networks, through the collaboration of the GRCVB Administration Department, Triangle Trails Initiative and the Wander platform (for trail mapping) and by partnering with Wake County municipalities, started development of a unified platform linking all county trails, offering live updates and providing information on nearby points of interest like breweries, restaurants, museums etc., all supporting the Destination Strategic Plan's call to enhance outdoor activity, visitor offerings and quality of place within the destination.
 

Website: Google data

Accomplished remarkable results in promoting our destination through visitRaleigh.com, our primary digital platform. Our website's URLs ranked high in Google searches, appearing 107 million times and serving 3.1 million potential visitors who explored our informative content. Our webpages received 7.8 million views, indicating pertinent and relevant information for various segments (visitors, locals, meeting planners and sports and esports event planners). These numbers demonstrate our effectiveness in implementing digital innovation strategies to increase interest and awareness of Raleigh/Wake County as a visitor destination.