Business Plan

The Greater Raleigh Convention and Visitors Bureau's annual Business Plan contains: recent and projected travel and tourism trends, a visitor profile for Raleigh/Wake County, new destination developments forthcoming in the year ahead and new and revised goals and talking points for the coming year.

Each CVB department's major goals, objectives and strategies are then summarized, and measurable performance objectives are both recapped for the previous year and forecast for the new year.

The CVB's hospitality partners are encouraged to review the 2017-2018 Business Plan as they lay short-term plans for their own businesses.