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Business Plan

The Greater Raleigh Convention and Visitors Bureau's annual Business Plan contains: a visitor profile for Raleigh/Wake County, new and revised goals and talking points for the coming year.

Each CVB department's major goals, objectives and strategies are summarized, as well as tracked against the Wake County Destination Strategic Plan's implementation (Destination 2028), and measurable performance objectives are both recapped for the previous year and forecast for the new year.

The CVB's hospitality partners are encouraged to review the 2020-2021 Business Plan as they lay short-term plans for their own businesses.