Business Plan

The Greater Raleigh Convention and Visitors Bureau's (CVB's) annual Business Plan contains: a visitor profile for Raleigh/Wake County, new/revised goals and measurable performance objectives (both recapped for the previous year and forecast for the new year).

Each CVB department's major goals, objectives and strategies are individually summarized, as well as tracked against the Wake County Destination Strategic Plan's implementation (Destination 2028).

The CVB's hospitality partners are encouraged to review the 2024-2025 Business Plan as they lay short-term plans for their own businesses.

(You can still view the 2023-2024 Business Plan, here.)