Municipality Plans and Appendices

As the official destination marketing organization for Wake County, the Greater Raleigh Convention and Visitors Bureau (CVB) works to increase overnight visitation to Wake County and the 12 municipalities within it. To further its mission, the CVB launched a countywide effort to develop a Destination Strategic Plan and build a framework through which destination partners can work together to strengthen the area’s destination product and increase overnight visitation substantially over the next 10 years (to the year 2028).

Below are the recommendations for the municipalities in Wake County. In addition to the highlights noted in these boxes, the plan calls for each city/town to engage in the area's People-First Tourism initiative.

Destination 2028: Municipality-related meeting presentations

Overview, executive summary and priorities View More

Outlines the impact of the plan on the Interlocal Fund and on the work of the CVB View More

Lists members of the task force which has been charged with the leadership of the plan's implementation going forward View More

The CVB’s blog about the business of tourism in Wake County and a resource for updates about the plan's implementation,... View More


Photos: Apex, Chris Richman; Cary, Brian Magee; Morrisville, Fentress Architects/Brady Lambert; Wake Forest, Clarence Samelko; Wendell, Frederick Walton; Zebulon, Ted Richardson