'Canes Announce NHL Stadium Series Economic Impact
Wednesday, March 15, 2023, 3pm
Stadium Series weekend generated over $20 million in total economic impact
Raleigh, N.C. (March 15, 2023) –The Carolina Hurricanes, in conjunction with Visit Raleigh and the National Hockey League, today announced the economic impact statistics from the 2023 Navy Federal Credit Union NHL Stadium Series.
According to the figures released today by Visit Raleigh, the Stadium Series game between the Hurricanes and Capitals at Carter-Finley Stadium on Saturday, Feb. 18, generated $13.6 million in total economic impact. The full NHL Stadium Series weekend, which consisted of the Hurricanes’ home game against the Canadiens on Thursday, Hurricanes FanFest presented by UNC Health and the Hootie & the Blowfish concert on Friday, the Stadium Series game and Truly Hard Seltzer NHL PreGame official fan festival on Saturday and the men’s basketball game between UNC and NC State on Sunday, generated $20.1 million in total economic impact. For additional information regarding the economic impact report, please contact Jess Holt with Visit Raleigh at firstname.lastname@example.org.
“We could not be prouder of the efforts of so many people in putting on an unforgettable week and weekend in Raleigh,” said Hurricanes Chief Marketing Officer Mike Forman. “The Carolina Hurricanes brand was on full display to national and global audiences to rave reviews from those who attended the week’s events or tuned in from afar. We can’t thank our funding partners (City of Raleigh, Wake County, NC Department of Commerce, Centennial Authority, Visit Raleigh), NC State University and the NHL enough for making this week a reality and laying the groundwork for the economic impact it made to our city, county and state to the tune of over $20 million. To the Caniacs – we hope that the Stadium Series game will forever be a lasting memory, and we’re so excited that the rest of the world had the opportunity to see the best fans in the NHL on display at Carter-Finley Stadium.”
“The NHL Stadium Series provided an incredible economic boost to our region,” said Dennis Edwards, President & CEO, Visit Raleigh. “Raleigh was buzzing with activity throughout the entire weekend. We are thrilled with the level of support from our local partners, residents and visitors for the game and all of the ancillary activations that made this a true city-wide experience. Recently Raleigh was designated the #1 Sports Host City in the U.S. (by SportsTravel Magazine), and the impact of the Stadium Series enhances our already well-established reputation as a leading sports event destination. Thanks to the NHL, the Carolina Hurricanes and NC State University for leading the way and making this unforgettable weekend a reality.”
“Everyone who attended this year’s Stadium Series game knows the impact of this event was tremendous; the excitement and anticipation were palpable all weekend, and the atmosphere in the stadium was just electric. Now we have the total economic impact number to demonstrate it even further,” said NHL Chief Content Officer and Senior Executive Vice President Steve Mayer. “We thank the city of Raleigh, the Hurricanes organization and NC State, who were exceptional partners every step of the way in helping us create an incredible experience for everyone involved.”
Economic Impact Notes
Not all visitor spending might have been prompted by this event; in some cases, an event may be taken in by visitors traveling for other purposes but attending while here.
Direct economic impact (comprised of direct spending/business sales with visitors, organizer and media/sponsors) is not the same as total economic impact (direct + indirect + induced effects); direct spending indirectly influences additional spending by local businesses (through affiliated supply chain) and induces additional spending by employees of local businesses (through generated income). Some of this total economic impact also leaks outside of the local economy, due to the purchase of goods, services and raw materials outside of the county by locals/event organizer.
The spending of Wake County residents is excluded from the calculations, as the basis of tourism economic impact is to track new money into the local economy, not the circulation of local money.
About the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh):
As the official destination marketing organization for Wake County, the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), is responsible for promoting Wake County as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, the organization strengthens the economic position of and provides opportunity for people throughout Wake County. Raleigh, N.C./Wake County welcomes nearly 16 million visitors annually whose spending tops $2.3 billion. The visitor economy supports more than 21,000 local jobs in Wake County and generates $243 million in state and local tax revenues, saving each Wake County household $592 in taxes annually. visitRaleigh.com
Director of Public Relations and International Tourism
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