Greater Raleigh Esports Local Organizing Committee Launches New Promotional Video, Website and Downtown Art Installation With Support From Subnation Media, Red Hat and the Downtown Raleigh Alliance in a Continued Effort To Drive Economic Impact Through Esports Initiatives

Raleigh, N.C. (March 5, 2021) - The Greater Raleigh Esports Local Organizing Committee (GRELOC), a diverse group of local civic, sports and business leaders supporting the growth of esports and gaming activities, today announced an expansion of efforts to continue stimulating the local economy and further support its leading position as a premier destination for esports events and productions in the United States. This comes on the heels of live and virtual esports events driving millions of dollars in economic impact, thousands of jobs and academic, corporate and economic development collaboration with Red Hat, ESL, Ubisoft, Wake Tech Esports, NC State, Pepsi, and more.

To showcase the advancements made over the past few months to advance Greater Raleigh’s position as a premier destination, GRELOC is launching a new website and showcase video as a direct result of the ongoing strategy it has developed with esports advisory firm Subnation Media. See the showcase video here:

“The GRELOC has seen tremendous success in hosting esports events here in Raleigh prior to and even during this pandemic, said Loren Gold, Executive Vice President at Visit Raleigh and GRELOC Co-Chair. “We’re excited to build off the momentum we’ve generated, bring on new partners such as Red Hat and to showcase Raleigh’s collaborative arts, technology and gaming communities all through these new initiatives.” 

In an effort to beautify and advance the vitality of the city by bringing public art into the forefront of everyday residents’ life, GRELOC has also partnered with Red Hat and Downtown Raleigh Alliance to develop a creative art installation in Downtown Raleigh that will incorporate augmented reality (AR) technologies and interactive features. The mural will be funded through a gift from Red Hat and a matching impact grant awarded to the Downtown Raleigh Alliance through the City of Raleigh Office of Economic Development and Innovation. Subnation Media has been commissioned to lead creative development and implementation of the mural with local coordination assistance from Downtown Raleigh Alliance.

The artist selected for completing this mural is Taylor White, a Raleigh native and local who has a deep history in creating captivating street art. The theme of the artwork will include a collage of characters, scenes, hardware and elements that are found and used in a multitude of game genres and titles played, watched and made here in Greater Raleigh, making this a one-of-a-kind art piece for locals and downtown visitors to celebrate. The location of the art installation has yet to be announced, and the mural is expected to be completed by Spring 2021.

"The momentum that Raleigh has experienced since Red Hat opened our doors more than 27 years ago is exciting! It's solidified itself as a great place to live, work and play, full of growing businesses, college and universities, an innovative culinary scene and robust entertainment options, including esports,” said Leigh Day, Vice President of Marketing Communications + Brand at Red Hat. “We're proud to support the creation of this lively mural that will pull together many of the elements that make our community so unique." 

For corporations interested in supporting GRELOC’s efforts to attract and support gaming and esports programming in Greater Raleigh, please contact joining the partnership, reach out to

The Greater Raleigh Esports Local Organizing Committee (GRELOC) is supported by a diverse group of local civic, sports and business leaders who are interested in growing esports and gaming activities. GRELOC helps stimulate the local economy and serves Greater Raleigh by helping it actively participate in the fastest-growing segment of the entertainment industry. GRELOC helps bring esports events, leagues, tournaments, teams, players and other related gaming activities to the Greater Raleigh area, and supports the local gaming community and scholastic programs. PLAY. WATCH. MAKE.

About Subnation Media:
Subnation Media is a gaming and esports media holding company that develops, produces and manages lifestyle content, immersive experiences, and original properties that influence today’s culture. With a diverse team of industry experts, marketing professionals and innovative creators, we build engaging programming that appeals to over 3 billion gamers worldwide while collaborating with clients to establish an authentic voice and purposeful presence within the gaming community.

Red Hat and the Red Hat logo are trademarks or registered trademarks of Red Hat, Inc. or its subsidiaries in the U.S. and other countries.

Media Contact:
Greater Raleigh Esports Local Organizing Committee (GRELOC)
Scott Peacock, Director of Public Relations for Visit Raleigh

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