Tourism Talk blog

In past discussions of Visitor Math , I have summarized findings of big-picture (macro), annual research projects from the Greater Raleigh CVB, such as the 2016 Report on the Economic Impact of Tourism . (A 2017 report will be published this summer.) In this post, I want to describe how even small

We all know we live in area that’s all about its sports—especially this time of year. And you probably know that the Greater Raleigh Sports Alliance (GRSA) is the sports marketing arm of the Greater Raleigh CVB. But here are few things you may not know about sporting events in the...

In follow-up to past posts featuring GRCVB’s tourism research , let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

If you’re an avid reader of our Tourism Talk blog, we hope you already know what PIXL stands for. As we prepared to launch the new visitRaleigh.com last year, we spent plenty of time talking to our area partners about updating and maintaining their listings via the Partner Information...

We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here .) Each department at the Bureau gives thought to their priorities and goals...

If you have been in any of our partner meetings recently, you know that we have been working this past year on a complete redesign of visitRaleigh.com . We launched the new site quietly last Wed., Dec. 13, 2017, to allow us to work out any glitches before we called too much new attention to it. We

Happy Thanksgiving week! Those of us who work in the hospitality industries in Wake County talk everyday about how grateful we are for visitors to our area. We love showing off all of Raleigh’s assets, and we know that our businesses benefit from hosting out-of-town guests. In fact,...

In late Sept., amid some simple tips for using GRCVB’s 2017-2018 Business Plan as a business planning resource, I suggested that our area hospitality businesses compare and contrast their average customers with the average visitor to Raleigh and Wake County. Doing this allows us to look for...

A few weeks ago in this Tourism Talk blog, GRCVB executive vice president Loren Gold answered a few questions about the International Bluegrass Music Association's (IBMA's) World of Bluegrass week in Raleigh and hinted at the expected economic impacts from IBMA’s annual business...

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the