Tourism Talk blog

In follow-up to past posts featuring GRCVB’s tourism research , let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

GRCVB's director of services Julie Brakenbury, CGSP®, has a heart for making sure that visitors to Raleigh and Wake County have full access to all of our attractions, assets and services. Here she answers three important questions about this issue. From your standpoint as director of...

In late Sept., amid some simple tips for using GRCVB’s 2017-2018 Business Plan as a business planning resource, I suggested that our area hospitality businesses compare and contrast their average customers with the average visitor to Raleigh and Wake County. Doing this allows us to look for...

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the

Welcome to the inaugural edition of the Tourism Talk blog. This new blog is intended for the Wake County hospitality community, business and corporate supporters, local residents, local governments and elected officials and will focus on the business of tourism in our area. In next week's blog