Posts by Jonathan Freeze, CDME, EDP

Author: Jonathan Freeze, CDME, EDP

Jonathan Freeze, CDME, EDP, has built a career in the marketing of places, leading the Greater Raleigh CVB's marketing efforts since 2008. Though a firm believer in the science of marketing, Jonathan also began his career as a writer and creative wordsmith. In 2021 he contributed an award-winning chapter to the book Tourism Microentrepreneurship (Emerald Publishing), and recently he earned the Entrepreneurship Development Professional (EDP) credential. Learn more

At GRCVB, staff retirements are rare (despite our staff’s combined 340 years of service!), and though certain staffers lately have retired after decades shaping their department’s strategic scope, it is an even rarer occasion we face this month with the retirement of GRCVB’s...

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

“Do you surf the Web, and are you on the information superhighway?” While these questions seem quaint and even humorous today, they were questions on everyone’s mind, in all seriousness, in the mid-to-late 1990s, as many U.S. companies and individuals created their first...

While attending our Tourism Talk Live this quarter, I was reminded how much destination marketing is really based in good partner relations and in relationships that are mutually beneficial, two-way and interactive. I also was reminded of how many new faces and other changes we’re still...

Like most industries, the CVB industry has evolved tremendously since its formation. Unlike some industries, though, individual CVBs almost always have collaborated and had a strong industry association (now called Destinations International, est. 1915) that helps to shape evolution of the business.

Each year since revamping its community engagement strategies officially in 2018, GRCVB has arranged its communications with local community stakeholders around annual themes of import, and this year is no different. In calendar years 2019 and 2020, Bureau staff created and implemented a multilevel

One of the important responsibilities that GRCVB bears for Wake County is the collection and constant monitoring of tourism-related statistics. As you can imagine during the past year, we have seen some jubilant highs and jarring lows as tourism numbers, across the board, have been reported. As is

As announced in the GRCVB Annual Meeting on Aug. 26 and further outlined in our Sept. 30 Coronavirus Briefing, the Bureau is currently investing in two major photo/video projects around Wake County, to respond to special needs being felt by the destination’s customers as well as by our area...

Last year I wrote about the philosophy behind developing festival/event tourism in our area and plugging data into a cycle of improvement that leads to more positive impacts from these events. This week I want to be more specific about how GRCVB can help area festival/event organizers who are

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

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Author: Jonathan Freeze, CDME, EDP

Faithful to the Brand: On Karen DeSollar’s GRCVB Retirement

Reassessing the Raleigh/Wake County Destination Brand

Readying the Official Tourism Website for the Next Generation

Back to the Future: Partnership Marketing Builds Destination Strength

Adding Value to the Historic Work of Destination Marketing

Discerning Themes That May Define 2021

Area Tourism Data Indicating Gradual Rebuild

GRCVB’s New Photo and Video Projects with Partners

Economic Impact Analysis Now Available for More Events

Keeping the Destination Brand Promise is Hard Work

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Author: Jonathan Freeze, CDME, EDP

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