Tourism Talk blog

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

We’re past the midway point of 2023 and, this year as always, have sent a few of our stable of photographers around the area to capture shots of attractions and hospitality businesses, festivals and events, striking vantages from around the county and much more. Photos in this collection of...

We use as many marketing tools as we can effectively manage at GRCVB to promote Wake County as a destination for travel of all types. These include traditional, tried-and-true methods like print collateral, email, environmental graphics, display advertising and, of course, visitRaleigh.com. In

We often use the Tourism Talk blog to introduce our audience to significant partners and stakeholders with whom we work at GRCVB. They are significant because they all have something in common—they all enrich the tourism ecosystem in Wake County. These are people you need to have in your...

We believe there are some people in our area whom every hospitality partner ought to know (or at least know about). Previously we have introduced you to Whitney Knollenberg, Ph.D., Ed Tomasi and Duarte Morais, Ph.D., to name a few. Today, we want to make sure you know Michael Altman. Michael is an

Since the destination brand's refresh in 2015, we at GRCVB have made every effort to showcase as many local, passionate-minded makers as we possibly can. For the past seven-plus years, we have been working with many Wake County businesses to create a product inventory that GRCVB can use...

As we do every year, we have collected thousands of images that relate to hospitality and tourism in Wake County during 2022. Added to the library this year were festivals/events, businesses, attractions and, most importantly, people, including the visitors and employees who make our area's

Here’s something we haven’t been able to say for a while—the Official Visitors Guide to Raleigh, Cary and Wake County is back! The guide is in the early stages of production with a targeted publication date of Feb. 2023. The last time we announced a new Official Visitors Guide...

It's as if we were prescient. About two and a half years ago at this time, we in GRCVB's Marketing Department had started working with our advertising and creative agency, Avenir Bold, to develop a new theme for destination advertising and promotion. We were looking for an idea and...

Let me tell you what happened to me last week. On Monday, my colleague in the Marketing Department, Carly Delengowski, was working on a blog post for the meetings section of our website that highlighted renovations at the John Chavis Memorial Park and Community Center. Because I'm the keeper of...