Category - Brand Strategy

Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,

Layering the Marketing Message

Thursday, February 15, 2018, 8am by Karen DeSollar

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. ( Visitor Math: Jan. 14 ) and some of the rationale for why we promote the Raleigh area in the way we do. ( See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Why We Use Raleigh, N.C.

Sunday, January 21, 2018, 9am by Karen DeSollar

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...
You may remember when we launched the new destination brand strategy in 2015, the promise we made to visitors is this: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...
By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...