Category - Brand Strategy

Makers with a Mission

Friday, January 13, 2023, 2pm by visitRaleigh

Since the destination brand's refresh in 2015, we at GRCVB have made every effort to showcase as many local, passionate-minded makers as we possibly can. For the past seven-plus years, we have been working with many Wake County businesses to create a product inventory that GRCVB can use...

50 of Our Favorite Snaps of 2022

Thursday, December 08, 2022, 12pm by visitRaleigh

As we do every year, we have collected thousands of images that relate to hospitality and tourism in Wake County during 2022. Added to the library this year were festivals/events, businesses, attractions and, most importantly, people, including the visitors and employees who make our area's

The Official Visitors Guide is Back!

Friday, July 15, 2022, 8am by visitRaleigh

Here’s something we haven’t been able to say for a while—the Official Visitors Guide to Raleigh, Cary and Wake County is back! The guide is in the early stages of production with a targeted publication date of Feb. 2023. The last time we announced a new Official Visitors Guide...

Jump Back In

Friday, March 11, 2022, 12pm by Karen DeSollar

It's as if we were prescient. About two and a half years ago at this time, we in GRCVB's Marketing Department had started working with our advertising and creative agency, Avenir Bold, to develop a new theme for destination advertising and promotion. We were looking for an idea and...

Visit Raleigh Studio: Drone Footage

Friday, February 19, 2021, 2pm by visitRaleigh

For the last few weeks, we have been telling you about Visit Raleigh Studio, a project we've been working on during this time of COVID, designed to benefit all of Wake County’s hospitality community. Parts of the Studio were funded through CARES Act dollars, invested with us by the...

Visit Raleigh Studio: Photos

Friday, February 05, 2021, 3pm by visitRaleigh

After months of preparation, we’re excited today to share with you Visit Raleigh Studio, a project we have been working on during the pandemic (and before). Visit Raleigh Studio is a curated collection of digital assets (video footage, including from aerial drones at over 75 new locations),

Optimistic Recovery for Wake County Tourism

Thursday, January 21, 2021, 2pm by Dennis Edwards

The year 2020 was an extremely challenging and difficult time for the leisure and hospitality industry. However, as vaccines continue to be developed and distributed, we believe consumer confidence regarding travel once again will begin to rebound. There are indicators that Wake County tourism will
If you follow our blog posts closely (like we hope you do), you'll recall our highlight reel of several Wake County partners that work with GRCVB to tell the story of Raleigh and Wake County. This week, we're back again with a spotlight on more local partners who work with us specially...