Tourism Talk blog

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

Sharing the story of Raleigh/Wake County regionally, nationally and internationally takes a team effort—one that often involves partners outside our GRCVB offices. When our Convention Sales team meets with planners at conventions and events around the country, they often bring a taste of...

In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...

If you have been around GRCVB’s Marketing or Sales teams recently, you might have noticed that we have been using the theme Originally Raleigh for the last 10 months or so. Originally Raleigh describes the restaurants, attractions, products and events created by local makers and entrepreneurs...

Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...

You may remember when we launched the new destination brand strategy in 2015, the promise we made to visitors is this: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...