Category - Brand Strategy

2024 Visitors Guide Is Out Now!

Friday, January 26, 2024, 12pm by visitRaleigh

Right on time for visitors to start planning their trips this year, the 2024 Official Visitors Guide to Raleigh, Cary and Wake County is hot off the presses and ready to promote area hospitality partners and inspire visitors! The Official Visitors Guide to Raleigh, Cary and Wake County is...
We’re past the midway point of 2023 and, this year as always, have sent a few of our stable of photographers around the area to capture shots of attractions and hospitality businesses, festivals and events, striking vantages from around the county and much more. Photos in this collection of...

Binge-Watching the Brand

Friday, April 14, 2023, 11am by visitRaleigh

We use as many marketing tools as we can effectively manage at GRCVB to promote Wake County as a destination for travel of all types. These include traditional, tried-and-true methods like print collateral, email, environmental graphics, display advertising and, of course, visitRaleigh.com. In
We often use the Tourism Talk blog to introduce our audience to significant partners and stakeholders with whom we work at GRCVB. They are significant because they all have something in common—they all enrich the tourism ecosystem in Wake County. These are people you need to have in your...

Makers with a Mission

Friday, January 13, 2023, 2pm by visitRaleigh

Since the destination brand's refresh in 2015, we at GRCVB have made every effort to showcase as many local, passionate-minded makers as we possibly can. For the past seven-plus years, we have been working with many Wake County businesses to create a product inventory that GRCVB can use...

50 of Our Favorite Snaps of 2022

Thursday, December 08, 2022, 12pm by visitRaleigh

As we do every year, we have collected thousands of images that relate to hospitality and tourism in Wake County during 2022. Added to the library this year were festivals/events, businesses, attractions and, most importantly, people, including the visitors and employees who make our area's

The Official Visitors Guide is Back!

Friday, July 15, 2022, 8am by visitRaleigh

Here’s something we haven’t been able to say for a while—the Official Visitors Guide to Raleigh, Cary and Wake County is back! The guide is in the early stages of production with a targeted publication date of Feb. 2023. The last time we announced a new Official Visitors Guide...