Category - Brand Strategy

Jump Back In

Friday, March 11, 2022, 12pm by Karen DeSollar

It's as if we were prescient. About two and a half years ago at this time, we in GRCVB's Marketing Department had started working with our advertising and creative agency, Avenir Bold, to develop a new theme for destination advertising and promotion. We were looking for an idea and...

Visit Raleigh Studio: Drone Footage

Friday, February 19, 2021, 2pm by visitRaleigh

For the last few weeks, we have been telling you about Visit Raleigh Studio, a project we've been working on during this time of COVID, designed to benefit all of Wake County’s hospitality community. Parts of the Studio were funded through CARES Act dollars, invested with us by the...

Visit Raleigh Studio: Photos

Friday, February 05, 2021, 3pm by visitRaleigh

After months of preparation, we’re excited today to share with you Visit Raleigh Studio, a project we have been working on during the pandemic (and before). Visit Raleigh Studio is a curated collection of digital assets (video footage, including from aerial drones at over 75 new locations),

Optimistic Recovery for Wake County Tourism

Thursday, January 21, 2021, 2pm by Dennis Edwards

The year 2020 was an extremely challenging and difficult time for the leisure and hospitality industry. However, as vaccines continue to be developed and distributed, we believe consumer confidence regarding travel once again will begin to rebound. There are indicators that Wake County tourism will
If you follow our blog posts closely (like we hope you do), you'll recall our highlight reel of several Wake County partners that work with GRCVB to tell the story of Raleigh and Wake County. This week, we're back again with a spotlight on more local partners who work with us specially...
Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...
Sharing the story of Raleigh/Wake County regionally, nationally and internationally takes a team effort—one that often involves partners outside our GRCVB offices. When our Convention Sales team meets with planners at conventions and events around the country, they often bring a taste of...
In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...

An Originally Raleigh Story

Monday, December 17, 2018, 6am by Karen DeSollar

If you have been around GRCVB’s Marketing or Sales teams recently, you might have noticed that we have been using the theme Originally Raleigh for the last 10 months or so. Originally Raleigh describes the restaurants, attractions, products and events created by local makers and entrepreneurs...