Tourism Talk blog

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. ( Visitor Math: Jan. 14 ) and some of the rationale for why we promote the Raleigh area in the way we do. ( See the Jan. 21 blog about why we use the term and styling, Raleigh,...

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...

You may remember when we launched the new destination brand strategy in 2015, the promise we made to visitors is this: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...