Tourism Talk blog

For the last few weeks, we have been telling you about Visit Raleigh Studio, a project we've been working on during this time of COVID, designed to benefit all of Wake County’s hospitality community. Parts of the Studio were funded through CARES Act dollars, invested with us by the...

After months of preparation, we’re excited today to share with you Visit Raleigh Studio, a project we have been working on during the pandemic (and before). Visit Raleigh Studio is a curated collection of digital assets (video footage, including from aerial drones at over 75 new locations),

The year 2020 was an extremely challenging and difficult time for the leisure and hospitality industry. However, as vaccines continue to be developed and distributed, we believe consumer confidence regarding travel once again will begin to rebound. There are indicators that Wake County tourism will

If you follow our blog posts closely (like we hope you do), you'll recall our highlight reel of several Wake County partners that work with GRCVB to tell the story of Raleigh and Wake County. This week, we're back again with a spotlight on more local partners who work with us specially...

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

Sharing the story of Raleigh/Wake County regionally, nationally and internationally takes a team effort—one that often involves partners outside our GRCVB offices. When our Convention Sales team meets with planners at conventions and events around the country, they often bring a taste of...

In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...

If you have been around GRCVB’s Marketing or Sales teams recently, you might have noticed that we have been using the theme Originally Raleigh for the last 10 months or so. Originally Raleigh describes the restaurants, attractions, products and events created by local makers and entrepreneurs...

Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...