Author: Karen DeSollar

Karen DeSollar is creative director at the Greater Raleigh CVB and has worked for over 10 years in the tourism sector. She started her career as an editor and earned a bachelor's degree in speech communications and English and a master's in journalism. She added graphic design to her bag of tricks when she spent 13 years as director of communications at a university in San Diego.

At GRCVB, there seems to be a cycle of buzzwords that we use in our meetings and hallway conversations. In the last year or two, I have heard master plan, disruption, deep dive and "move the needle" tossed around quite a bit. One phrase that has always been around but that we’re...
I’m taking the opportunity today to brag about a couple of my coworkers, specifically senior marketing manager Derek Allman, CHIA , and content marketing manager Michael Robson . I consider them to be Internet marketing wunderkinds, being in the early phases of their careers but having great...
The story of Raleigh, N.C. , at South by Southwest (SXSW) 2019 is one of collaboration. We talk about Raleigh being “a city that prides itself on our collaborative spirit,” which I suspect many cities say about themselves, but not so many do. You might have seen tweets and Instagram...

Why Tourism Matters

Monday, January 14, 2019, 6am by Karen DeSollar

Tourism has a way of feeling secondary to other forms of economic development in a community, maybe because it represents a transient group of people or because some equate tourism with vacations, free sightseeing and off-hours entertainment. It tends to not carry the import that it deserves. But

An Originally Raleigh Story

Monday, December 17, 2018, 6am by Karen DeSollar

If you have been around GRCVB’s Marketing or Sales teams recently, you might have noticed that we have been using the theme Originally Raleigh for the last 10 months or so. Originally Raleigh describes the restaurants, attractions, products and events created by local makers and entrepreneurs...
Imagine if Hallmark offered in tourism section in their stores. Those cards might read something like this— Now that the Thanksgiving holiday is upon us, it is once again time to give thanks for the many blessings and benefits that are ours. For those of us who live in Wake County and work in...

A Win/Win Partnership

Sunday, November 11, 2018, 6pm by Karen DeSollar

We hope you realize that, when we speak of you as our hospitality partners , we mean that in the most literal sense. That is, we are all partners together in the task of inspiring and persuading guests to visit Wake County (as well as see, do and spend more). We all have the same objectives—...

Join Us for Tourism Talk Live—Nov. 8

Friday, October 12, 2018, 4pm by Karen DeSollar

We don’t know if you have noticed, but GRCVB groups all of our communication about the business of destination marketing under one thematic umbrella— Tourism Talk . Anything that appears under the "Tourism Talk" header is tailored for hospitality partners, business leaders,...