Author: Karen DeSollar

Karen DeSollar is creative director at the Greater Raleigh CVB and has worked for almost 10 years in the tourism sector. She started her career as an editor and earned a bachelor's degree in speech communications and English and a master's in journalism. She added graphic design to her bag of tricks when she spent 13 years as director of communications at a university in San Diego.

2018-2019 Official Visitors Guide

Friday, April 20, 2018, 2pm by Karen DeSollar

The 2018-2019 edition of the Official Visitors Guide to Raleigh, Cary and Wake County has been put to bed (in printer terminology), and we’ll see the first copies for area distribution in May. If you have ever worked on any editorial project, you understand the task at hand. There’s...
It’s your last chance to secure a space at next week’s Wake County Restaurant and Hotel Job Fair. The deadline for employers to reserve booth space is this Wed., March 21, 2018, at close of business. And if early feedback is any indication, this is going to be an event that you are not...

Layering the Marketing Message

Thursday, February 15, 2018, 8am by Karen DeSollar

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. ( Visitor Math: Jan. 14 ) and some of the rationale for why we promote the Raleigh area in the way we do. ( See the Jan. 21 blog about why we use the term and styling, Raleigh,...

The Annual GRCVB Staff Retreat

Thursday, January 25, 2018, 2pm by Karen DeSollar

Each year, the staff of the Greater Raleigh Convention and Visitors Bureau spends a full day at our Annual Retreat. Always in Jan., midway through our fiscal year, we schedule a day together (at one of our hospitality partners' venues) to talk about the year that has passed and the year ahead....

Why We Use Raleigh, N.C.

Sunday, January 21, 2018, 9am by Karen DeSollar

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...

Visitor Math

Sunday, January 14, 2018, 3pm by Karen DeSollar

We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here .) Each department at the Bureau gives thought to their priorities and goals...
Happy New Year! Like a lot of you, we’re back at our at desks today after a holiday break that we hope was as restful and rejuvenating for you as it was for us. We’re ready to hit the ground running in 2018, and after a 2017 which presented some interesting challenges (as each year...
If you have been in any of our partner meetings recently, you know that we have been working this past year on a complete redesign of visitRaleigh.com . We launched the new site quietly last Wed., Dec. 13, 2017, to allow us to work out any glitches before we called too much new attention to it. We
You may remember when we launched the new destination brand strategy in 2015, the promise we made to visitors is this: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...