Tourism Talk blog

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

The 2019 GRCVB Annual Meeting, “Why Tourism Matters,” is in the books. Here are some scenes from our favorite day of the year. The theme What we hoped our guests would take away from this event was summarized in the theme—Why Tourism Matters—specifically how visitors and...

GRCVB released 2018 tourism numbers last week with some impressive results. Wake County welcomed 16.8 million visitors in 2018, an increase of 4.8% over 2017. These visitors who traveled to Wake County spent $2.7 billion, an increase of 7.2% over 2017. Both the numbers of visitors and visitor

If you haven’t had a chance yet, you still have a few days to register for GRCVB’s Annual Meeting on Wed., Aug. 21, 2019, at the Raleigh Convention Center. (Registration closes on Wed., Aug. 14, 2019). We hope you have noticed that the theme of the ticketed luncheon is “Why...

The Wake County Destination Strategic Plan (DSP) is garnering international attention. The Destinations International Annual Convention is happening this week in St. Louis, where over 1,400 representatives from convention and visitors bureaus from around the world will be attending. I have been

At GRCVB, there seems to be a cycle of buzzwords that we use in our meetings and hallway conversations. In the last year or two, I have heard master plan, disruption, deep dive and "move the needle" tossed around quite a bit. One phrase that has always been around but that we’re...

We are joining with the U.S. Travel Association this week to celebrate National Travel and Tourism Week (NTTW). You have heard us say this before, but Tourism Matters. And here's why... Why travel matters in Raleigh, N.C. We pass popular tourist sites like Marbles Kids Museum every day; we may...

In past posts, we’ve covered visitor profile research and shared stats about Raleigh area visitors’ current makeup (studied biennially by GRCVB); we’ve also covered the economic significance of producing visitor-friendly festivals/events here and how economic impacts can be...

Last week, GRCVB marketing, sports marketing and public relations staff attended the statewide travel and tourism industry conference, Visit North Carolina 365. Destination marketing organizations and others from across the state gather each year to network and hear the latest on Visit North

The story of Raleigh, N.C., at South by Southwest (SXSW) 2019 is one of collaboration. We talk about Raleigh being “a city that prides itself on our collaborative spirit,” which I suspect many cities say about themselves, but not so many do. You might have seen tweets and Instagram...