Tourism Talk blog

In case you missed it, here's the press release that was distributed last week regarding the economic impact from 2019 World of Bluegrass. .......... New Free Model a Success for IBMA’s Wide Open Bluegrass Festival Biggest week in Bluegrass sees increase in overnight visitation and...

As we speak about the impact tourism has on broader economic development for our region, that notion is no more evident than in our international tourism efforts. That said, in early October I spent a week overseas for a series of events in Paris and London in support of our nonstop flights to RDU

I am pleased to inform you that the Wake County Board of Commissioners and the Raleigh City Council approved the following last week related to Interlocal Fund distributions: 1. A stadium feasibility study JLL (the same organization which conducted GRCVB's Destination Strategic Plan project...

Because of the 2019 Annual Meeting and previous Tourism Talk blog posts, you may already know that one of the key talking points for GRCVB this year is the value of tourism. Why does tourism matter and what difference does it make in the local economy, to the vibrancy of our area and to each of us

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

The 2019 GRCVB Annual Meeting, “Why Tourism Matters,” is in the books. Here are some scenes from our favorite day of the year. The theme What we hoped our guests would take away from this event was summarized in the theme—Why Tourism Matters—specifically how visitors and...

GRCVB released 2018 tourism numbers last week with some impressive results. Wake County welcomed 16.8 million visitors in 2018, an increase of 4.8% over 2017. These visitors who traveled to Wake County spent $2.7 billion, an increase of 7.2% over 2017. Both the numbers of visitors and visitor

If you haven’t had a chance yet, you still have a few days to register for GRCVB’s Annual Meeting on Wed., Aug. 21, 2019, at the Raleigh Convention Center. (Registration closes on Wed., Aug. 14, 2019). We hope you have noticed that the theme of the ticketed luncheon is “Why...

The Wake County Destination Strategic Plan (DSP) is garnering international attention. The Destinations International Annual Convention is happening this week in St. Louis, where over 1,400 representatives from convention and visitors bureaus from around the world will be attending. I have been

At GRCVB, there seems to be a cycle of buzzwords that we use in our meetings and hallway conversations. In the last year or two, I have heard master plan, disruption, deep dive and "move the needle" tossed around quite a bit. One phrase that has always been around but that we’re...