Tourism Talk blog

As we have reported in the past, the Greater Raleigh CVB received $1.25 million in CARES Act funds from Wake County on Aug. 11, 2020. The County agreement required the funds to be spent by Dec. 30, 2020, which meant we had a little over four months to create and execute a sales and marketing plan

For the last few weeks, we have been telling you about Visit Raleigh Studio, a project we've been working on during this time of COVID, designed to benefit all of Wake County’s hospitality community. Parts of the Studio were funded through CARES Act dollars, invested with us by the...

Last week, we were delighted to share with you a project we have been working on at GRCVB during the pandemic (and before). Visit Raleigh Studio is a curated collection of digital assets (video footage, including from aerial drones at over 75 sites around the county), 360° virtual tours of 90

As we have reported throughout fall 2020 and into 2021, GRCVB was grateful to have received CARES Act funding through Wake County. We have written in previous Tourism Talk posts about how the funds were allotted for four, significant tourism projects during that time. One of those projects that is

In the last Tourism Talk blog post of 2020, we asked the GRCVB staff to reflect on 2020 and share the lessons they have learned, especially as related to tourism and the work we all do. You can read their responses here. Now in this first blog post of 2021, we asked them an opposite question and we

Do you remember that old Mac Davis song "Happiness is (an unnamed Texas city) in the Rearview Mirror"? We're going to paraphrase it to "Happiness is 2020 in the Rearview Mirror." With the end of this unexpected and unprecedented year in front of us and vaccines loaded onto...

It's hard to find employees these days who stay with the same organization for decades. Long gone are the days when staffers spent their entire careers in the same job and retired in their sixties with the customary gold watch and a retirement party. But we have a rarity in our mix in that...

You may already know that GRCVB was the recipient, through Wake County, of $1.25 million in CARES Act funding, designated specifically for post-COVID tourism-related recovery through Dec. 30, 2020. We have been completely transparent in how the Bureau has put CARES Act money to work, in

We have been reporting on GRCVB's launch of a comprehensive marketing campaign supporting area tourism's rebuild and recovery, themed “Wish You Were Here” (WYWH), in Aug. 2020. Through WYWH messaging, we are doing our best to persuade potential visitors (individual families...

The GRCVB team has worked hard to be diligent and creative in the way we do our jobs during the pandemic. The situation has required us to rethink and reinvent many of the tactics we use to promote Raleigh, N.C., to leisure visitors, sports event planners and especially convention planning