Tag - Social Media Marketing

Ah, Dorian. You threatened and howled, but all in all, we fared pretty well in our neck of the North Carolina woods in the wake of your fury. But we also know we’re not out of hurricane season yet, and there may be some additional stormy weather headed our way. With that in mind, here are...

2019-2020 Official Media Kit

Friday, August 09, 2019, 4pm by visitRaleigh

It’s the time of year when we release the Official Media Kit for 2019‒2020, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Just as a reminder, every hospitality partner in the county already gets free, year-round exposure from...
I’m taking the opportunity today to brag about a couple of my coworkers, specifically senior marketing manager Derek Allman, CHIA, and content marketing manager Michael Robson. I consider them to be Internet marketing wunderkinds, being in the early phases of their careers but having great...

National Travel and Tourism Week

Sunday, May 05, 2019, 12pm by visitRaleigh

We are joining with the U.S. Travel Association this week to celebrate National Travel and Tourism Week (NTTW). You have heard us say this before, but Tourism Matters. And here's why... Why travel matters in Raleigh, N.C. We pass popular tourist sites like Marbles Kids Museum every day; we may...
The story of Raleigh, N.C., at South by Southwest (SXSW) 2019 is one of collaboration. We talk about Raleigh being “a city that prides itself on our collaborative spirit,” which I suspect many cities say about themselves, but not so many do. You might have seen tweets and Instagram...

Join Us for Tourism Talk Live—Nov. 8

Friday, October 12, 2018, 4pm by Karen DeSollar

We don’t know if you have noticed, but GRCVB groups all of our communication about the business of destination marketing under one thematic umbrella—Tourism Talk. Anything that appears under the "Tourism Talk" header is tailored for hospitality partners, business leaders,...
We have been publishing a series of Tourism Talk blog posts we called "Backgrounders." We are sharing these because we want you to know about the rich professional experience that CVB leaders bring to the county. Today, we're providing background on the CVB's director of...

Layering the Marketing Message

Thursday, February 15, 2018, 8am by Karen DeSollar

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Why We Use Raleigh, N.C.

Sunday, January 21, 2018, 9am by Karen DeSollar

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...