
Author: Loren J. Gold
Loren Gold is executive vice president for the Greater Raleigh CVB, responsible for leading the development of strategic sales and marketing programs including brand management, market research, marketing communications, advertising, destination technology and public relations. Gold also oversees the organizational implementation of the Destination Strategic Plan, Wake County's 10-year tourism master plan. Learn more
Continued Forward Movement of Destination Strategic Plan Reflects GRCVB's Commitment to Success
Friday, November 04, 2022, 12pm by Loren J. Gold
Resilience: (noun) re·sil·ience | \ ri-ˈzil-yən(t)s \ Specifically organizational resilience: the ability of an organization to anticipate, prepare for, respond and adapt to incremental change and sudden disruptions, to survive and prosper. In 2018-2019, our...
Update on Destination 2028
Friday, July 23, 2021, 10am by Loren J. Gold
The last 17 months have no doubt been unprecedented in their overall effect on the revenues, employment and economic performance in the hospitality sector. Contingency planning, recovery tactics and long-term resiliency are the objectives for the GRCVB and all our community partners. The old saying