Author: Loren J. Gold

Loren Gold is executive vice president for the Greater Raleigh CVB, responsible for leading the development of strategic sales and marketing programs including brand management, market research, marketing communications, advertising, destination technology and public relations. Gold also oversees the organizational implementation of the Destination Strategic Plan, Wake County's 10-year tourism master plan. Learn more

Update on Destination 2028

Friday, July 23, 2021, 10am by Loren J. Gold

The last 17 months have no doubt been unprecedented in their overall effect on the revenues, employment and economic performance in the hospitality sector. Contingency planning, recovery tactics and long-term resiliency are the objectives for the GRCVB and all our community partners. The old saying