Open up those calendars and place a hold on the date for GRCVB's Annual Meeting:

Thursday, August 17, 2023
A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts 
Networking and light breakfast: 9am

It was five years ago at the 2018 GRCVB Annual Meeting that we envisioned “Destination 2028” and released the new Destination Strategic Plan (DSP) for the future of Wake County tourism. Our county had just gone through an extensive planning project with JLL, and the resulting DSP report presented a framework of eight priorities through which we could work together to strengthen the area’s destination product and increase overnight visitation substantially.

Not only have five years passed but also those years held new and unexpected challenges, to say the least, from the COVID pandemic itself as well as the subsequent global economic downturn. However, because of the tireless efforts and genuine support of tourism from leadership all around the county, the DSP’s implementation stayed on track and now is reaching its five-year objectives.

At this Annual Meeting, we will be joined by a panel of area leaders representing the DSP objectives remaining for the last five years of countywide implementation, taking us right up to Destination 2028. The panel discussion will be led by GRCVB executive vice president Loren J. Gold, who has steered the Bureau’s own efforts in achieving great progress across the eight priorities.

As always, sponsorships will be available for the meeting. To sign up as a sponsor, please go to and choose your sponsorship level. All sponsorship reservations are due by Mon., June 5, 2023.

Again, please note the Aug. 17 date on your calendar. We will send information about purchasing tickets soon.

We hope to see you there!