Tourism Talk blog

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

The 2019 GRCVB Annual Meeting, “Why Tourism Matters,” is in the books. Here are some scenes from our favorite day of the year. The theme What we hoped our guests would take away from this event was summarized in the theme—Why Tourism Matters—specifically how visitors and...

GRCVB released 2018 tourism numbers last week with some impressive results. Wake County welcomed 16.8 million visitors in 2018, an increase of 4.8% over 2017. These visitors who traveled to Wake County spent $2.7 billion, an increase of 7.2% over 2017. Both the numbers of visitors and visitor

If you haven’t had a chance yet, you still have a few days to register for GRCVB’s Annual Meeting on Wed., Aug. 21, 2019, at the Raleigh Convention Center. (Registration closes on Wed., Aug. 14, 2019). We hope you have noticed that the theme of the ticketed luncheon is “Why...

By now, pretty much everyone has heard of esports, right? It’s the fastest-growing sports market in the world. Sometimes it feels as if esports is taking over the world! But in the events industry, esports is still a relative baby. A newcomer to the scene. So much rapid growth, so much...

Raleigh, N.C., has seen exponential growth in its beer scene over the past decade, and with the recent signing of House Bill 363, the Craft Beer Distribution and Modernization Act, Wake County and North Carolina breweries are poised to grow even more with their sales. From a visitation standpoint,

One key recommendation from the Destination Strategic Plan (DSP) was a call for sports tourism strategies to grow the area’s reputation around esports, including hosting competitive video-gaming events. Six Major Raleigh With that in mind, we're pleased to announce that Ubisoft ® in...

I’m taking the opportunity today to brag about a couple of my coworkers, specifically senior marketing manager Derek Allman, CHIA, and content marketing manager Michael Robson. I consider them to be Internet marketing wunderkinds, being in the early phases of their careers but having great...

We are joining with the U.S. Travel Association this week to celebrate National Travel and Tourism Week (NTTW). You have heard us say this before, but Tourism Matters. And here's why... Why travel matters in Raleigh, N.C. We pass popular tourist sites like Marbles Kids Museum every day; we may...

We continue to make progress on Destination 2028. Esports and event metrics Esports was a major opportunity under the Sports priority of the Destination Strategic Plan (DSP). I'm pleased to report that we have booked our first esports event, which will bring in more than 3,500 competitors and