Tourism Talk blog

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

GRCVB hosted its 36th Annual Meeting on Thurs., Aug. 17, 2023, at A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts. The meeting marked the halfway point in the implementation of the Destination Strategic Plan (DSP), a countywide initiative launched by GRCVB in 2018.

A report released last week by GRCVB revealed that Wake County welcomed 17.8 million visitors in 2022, a 12.9% increase over 2021. These nearly 18 million visitors who traveled to Wake County spent a record-breaking $3 billion in the community, a 26.1% increase over 2021. After numbers declined in

Here’s your last reminder to register for GRCVB’s Annual Meeting on Thurs., Aug. 17, 2023. Registration closes this Thurs., Aug. 10, at 5pm. At this year’s meeting, we will be talking about the work that has been accomplished during the first five years of Wake County...

Thurs., Aug. 17, 2023 A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts Networking and light breakfast: 9-10am Session: 10-11am It was five years ago at the 2018 GRCVB Annual Meeting that we envisioned “Destination 2028” and released the new Destination...

Open up those calendars and place a hold on the date for GRCVB's Annual Meeting: Thursday, August 17, 2023 A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts 10-11am Networking and light breakfast: 9am It was five years ago at the 2018 GRCVB Annual Meeting that we

We're getting together in May and hope you'll join us! Once again, GRCVB invites area partners to join us at our Spring Tourism Talk Live to hear updates from staff as well as guest speakers. For those new to Raleigh area hospitality, Tourism Talk Live is GRCVB's quarterly marketing...

A few weeks ago in the Tourism Talk blog, we featured some of the visitor profile statistics which appear in GRCVB's 2023-2024 Business Plan. Today we're ready to release the full plan (click here) to our hospitality business partners and stakeholders. GRCVB's destination marketing...

While attending our Tourism Talk Live this quarter, I was reminded how much destination marketing is really based in good partner relations and in relationships that are mutually beneficial, two-way and interactive. I also was reminded of how many new faces and other changes we’re still...

We often use the Tourism Talk blog to introduce our audience to significant partners and stakeholders with whom we work at GRCVB. They are significant because they all have something in common—they all enrich the tourism ecosystem in Wake County. These are people you need to have in your...