Tourism Talk blog

A few weeks ago in the Tourism Talk blog, we featured some of the visitor profile statistics which appear in GRCVB's 2023-2024 Business Plan. Today we're ready to release the full plan (click here) to our hospitality business partners and stakeholders. GRCVB's destination marketing...

While attending our Tourism Talk Live this quarter, I was reminded how much destination marketing is really based in good partner relations and in relationships that are mutually beneficial, two-way and interactive. I also was reminded of how many new faces and other changes we’re still...

We often use the Tourism Talk blog to introduce our audience to significant partners and stakeholders with whom we work at GRCVB. They are significant because they all have something in common—they all enrich the tourism ecosystem in Wake County. These are people you need to have in your...

We published a blog post late in 2022 telling you that Tourism U, GRCVB's learning track for tourism and destination education, is back in session. Now we want you to know that the first classes of 2023 were held at RDU International Airport the last week of Jan. 2023. Thanks to RDU’s...

We believe there are some people in our area whom every hospitality partner ought to know (or at least know about). Previously we have introduced you to Whitney Knollenberg, Ph.D., Ed Tomasi and Duarte Morais, Ph.D., to name a few. Today, we want to make sure you know Michael Altman. Michael is an

Since the destination brand's refresh in 2015, we at GRCVB have made every effort to showcase as many local, passionate-minded makers as we possibly can. For the past seven-plus years, we have been working with many Wake County businesses to create a product inventory that GRCVB can use...

The beginning of a new year is always a good time to check in with community leaders, to ask about their plans and dreams for the next 12 months, what's on their minds, what keeps them up at night, and in our case, what do all hospitality partners and stakeholders need to know about the big...

Shortly before the Thanksgiving holiday, several members of GRCVB's Marketing & Communications team attended the North Carolina Tourism Leadership Conference in Charlotte, hosted by the N.C. Travel Industry Association (NCTIA). The event includes sessions and presentations from travel...

Resilience: (noun) re·​sil·​ience | \ ri-ˈzil-yən(t)s \ Specifically organizational resilience: the ability of an organization to anticipate, prepare for, respond and adapt to incremental change and sudden disruptions, to survive and prosper. In 2018-2019, our...

It's always good to see deserving colleagues recognized for the quality of the work they do. That happened at GRCVB recently when two, relatively long-time department heads were promoted to vice presidents in their respective areas of responsibility. Jonathan Freeze, CDME, who has been director