Tourism Talk blog

This past week GRCVB staff members attended the 2024 Visit North Carolina Tourism Conference in Greenville, N.C. Each year, destination marketing organizations (DMOs), major attractions, their advertising agencies and other stakeholders from across the state gather to network professionally and

Even in 2019, GRCVB was touting Wake County's booming beer scene thanks, in part, to passage of the Craft Beer Distribution and Modernization Act. A pandemic, a recovery and a few years later, the craft beer scene is as strong as ever and still a vital part of visitation to Raleigh, N.C. To...

If you are familiar with GRCVB, you might have heard of or attended Tourism U, an advocacy program focused on tourism and destination education. If not, we would love to meet with you and your team. (Email us here if you're interested in setting up a Tourism U 100 session for your staff!) We...

Right on time for visitors to start planning their trips this year, the 2024 Official Visitors Guide to Raleigh, Cary and Wake County is hot off the presses and ready to promote area hospitality partners and inspire visitors! The Official Visitors Guide to Raleigh, Cary and Wake County is...

It's a new year, and classes at the Raleigh area's colleges/universities are starting back up for the spring semester. What better time for GRCVB partners to get into the school mindset than by scheduling a Tourism U for you and your team! For the unversed, Tourism U is GRCVB's...

In case you missed it, we want to make sure our partners and stakeholders heard this news from last week... Sports Destination Management , the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market, has announced the 2023

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

GRCVB hosted its 36th Annual Meeting on Thurs., Aug. 17, 2023, at A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts. The meeting marked the halfway point in the implementation of the Destination Strategic Plan (DSP), a countywide initiative launched by GRCVB in 2018.

A report released last week by GRCVB revealed that Wake County welcomed 17.8 million visitors in 2022, a 12.9% increase over 2021. These nearly 18 million visitors who traveled to Wake County spent a record-breaking $3 billion in the community, a 26.1% increase over 2021. After numbers declined in

Thurs., Aug. 17, 2023 A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts Networking and light breakfast: 9-10am Session: 10-11am It was five years ago at the 2018 GRCVB Annual Meeting that we envisioned “Destination 2028” and released the new Destination...