Tag - Advertising

The 2018-2019 Official Media Kit

Monday, August 27, 2018, 7am by Karen DeSollar

We have just released the 2018-2019 Official Media Kit, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Every hospitality partner in the county already gets free, year-round exposure from the CVB, including an ever-present listing on
GRCVB's official tourism website, visitRaleigh.com, draws over 2.3 million sessions annually from engaged leisure and business travelers/clients. Those users are on our site for one reason—because they are planning to visit our area and spend money here. Every hospitality partner in Wake...

2018-2019 Official Visitors Guide

Friday, April 20, 2018, 2pm by Karen DeSollar

The 2018-2019 edition of the Official Visitors Guide to Raleigh, Cary and Wake County has been put to bed (in printer terminology), and we’ll see the first copies for area distribution in May. If you have ever worked on any editorial project, you understand the task at hand. There’s...
In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

Layering the Marketing Message

Thursday, February 15, 2018, 8am by Karen DeSollar

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Backgrounder: Dennis Edwards

Thursday, February 01, 2018, 10am by visitRaleigh

Every chance we get, we try to “beat the drum” — tourism is a $2.4 billion business in Wake County, making it one of the county’s top income and employment generators. And as such, it should be considered with the import and significance it deserves. At the CVB, we take...

Visitor Math

Sunday, January 14, 2018, 3pm by Karen DeSollar

We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here.) Each department at the Bureau gives thought to their priorities and goals...

Join Us at Tourism Talk Live!

Friday, October 27, 2017, 7am by visitRaleigh

We at GRCVB are doing our best to make sure our hospitality industry partners and other interested onlookers grasp the power of tourism in Wake County. We're talking about a multibillion-dollar sector of the local economy, directly supporting more than 25,500 jobs (in fact, there only 10...