Tourism Talk blog

We use as many marketing tools as we can effectively manage at GRCVB to promote Wake County as a destination for travel of all types. These include traditional, tried-and-true methods like print collateral, email, environmental graphics, display advertising and, of course, visitRaleigh.com. In

While attending our Tourism Talk Live this quarter, I was reminded how much destination marketing is really based in good partner relations and in relationships that are mutually beneficial, two-way and interactive. I also was reminded of how many new faces and other changes we’re still...

We published a blog post late in 2022 telling you that Tourism U, GRCVB's learning track for tourism and destination education, is back in session. Now we want you to know that the first classes of 2023 were held at RDU International Airport the last week of Jan. 2023. Thanks to RDU’s...

We believe there are some people in our area whom every hospitality partner ought to know (or at least know about). Previously we have introduced you to Whitney Knollenberg, Ph.D., Ed Tomasi and Duarte Morais, Ph.D., to name a few. Today, we want to make sure you know Michael Altman. Michael is an

Since the destination brand's refresh in 2015, we at GRCVB have made every effort to showcase as many local, passionate-minded makers as we possibly can. For the past seven-plus years, we have been working with many Wake County businesses to create a product inventory that GRCVB can use...

The beginning of a new year is always a good time to check in with community leaders, to ask about their plans and dreams for the next 12 months, what's on their minds, what keeps them up at night, and in our case, what do all hospitality partners and stakeholders need to know about the big...

Shortly before the Thanksgiving holiday, several members of GRCVB's Marketing & Communications team attended the North Carolina Tourism Leadership Conference in Charlotte, hosted by the N.C. Travel Industry Association (NCTIA). The event includes sessions and presentations from travel...

It's about this time of year that we start seeing the end of the year Top 10 lists—for example, top 10 news stories or top 10 scandals of 2022. We decided we'd be a part of that trend by serving up GRCVB's lists of top 10 resources we use or look to in our work that we think...

Resilience: (noun) re·​sil·​ience | \ ri-ˈzil-yən(t)s \ Specifically organizational resilience: the ability of an organization to anticipate, prepare for, respond and adapt to incremental change and sudden disruptions, to survive and prosper. In 2018-2019, our...

It's always good to see deserving colleagues recognized for the quality of the work they do. That happened at GRCVB recently when two, relatively long-time department heads were promoted to vice presidents in their respective areas of responsibility. Jonathan Freeze, CDME, who has been director