Tourism Talk blog

For GRCVB, our fiscal year is beginning to wind down, which means that while we're finishing up business for this year through June 30, we are getting primed and ready to go for fiscal year 2024‒2025 on July 1. Area partners can get a head start on our goals for the next year with our...

This past week GRCVB staff members attended the 2024 Visit North Carolina Tourism Conference in Greenville, N.C. Each year, destination marketing organizations (DMOs), major attractions, their advertising agencies and other stakeholders from across the state gather to network professionally and

Last week GRCVB released its calendar year-end Wake County Tourism Industry Report, highlighting key performance indicators and hospitality tax collections that continued their upward trajectory throughout 2023. In case you missed it, we're republishing the great news here on the Tourism Talk

If you are familiar with GRCVB, you might have heard of or attended Tourism U, an advocacy program focused on tourism and destination education. If not, we would love to meet with you and your team. (Email us here if you're interested in setting up a Tourism U 100 session for your staff!) We...

In case you missed it, we want to make sure our partners and stakeholders heard this news from last week... Sports Destination Management , the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market, has announced the 2023

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

Today we are recapping valuable insights from our second-quarter (Q2) 2023 edition of ETA Wake County: Insights from real-time visitor arrival data, an award-winning stakeholder communication from GRCVB. ETA Wake County reports are sent each quarter to the primary contacts on-file for most area

GRCVB’s 2022-2023 Annual Report has been released, and the online report includes summaries from each of the Bureau’s departments (Sales, Destination Services, Marketing & Communications, Public Relations & International Tourism, Sports Marketing, Administration and Destination...

GRCVB hosted its 36th Annual Meeting on Thurs., Aug. 17, 2023, at A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts. The meeting marked the halfway point in the implementation of the Destination Strategic Plan (DSP), a countywide initiative launched by GRCVB in 2018.

A report released last week by GRCVB revealed that Wake County welcomed 17.8 million visitors in 2022, a 12.9% increase over 2021. These nearly 18 million visitors who traveled to Wake County spent a record-breaking $3 billion in the community, a 26.1% increase over 2021. After numbers declined in