Tourism Talk blog

A few months ago, we published a Tourism Talk blog called "Backgrounder: Dennis Edwards," a resumé of sorts about our president and CEO. We are sharing these because we want you to know about the rich professional backgrounds that CVB leaders bring to the county. Today, we're...

Whenever I travel in and out of RDU International Airport, I always wonder who my fellow travelers are— partially from my perspective as someone who works closely with our region’s hospitality industries, and partially as a resident who is just curious to know who is checking out this...

We all know we live in area that’s all about its sports—especially this time of year. And you probably know that the Greater Raleigh Sports Alliance (GRSA) is the sports marketing arm of the Greater Raleigh CVB. But here are few things you may not know about sporting events in the...

We have reached the halfway point in the 13-month development of the county's Destination Strategic Plan (DSP) for tourism. Here's a quick Q and A to bring everyone up to speed on the project and its progress. For those who may not know, what is the DSP? The Destination Strategic Plan for...

In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Prior to embarking on the Destination Strategic Plan, the Greater Raleigh CVB was an inaugural participant in DestinationNEXT, an initiative of Destinations International (DI) that sought to identify “the trends and opportunities that will shape the future of destination marketing and...

Every chance we get, we try to “beat the drum” — tourism is a $2.4 billion business in Wake County, making it one of the county’s top income and employment generators. And as such, it should be considered with the import and significance it deserves. At the CVB, we take...

Happy New Year! Like a lot of you, we’re back at our at desks today after a holiday break that we hope was as restful and rejuvenating for you as it was for us. We’re ready to hit the ground running in 2018, and after a 2017 which presented some interesting challenges (as each year...

December is a customary time to reflect on accomplishments and strengths and make plans for the new year. Thanks to insights we’ve gained from JLL’s work to help develop Wake County's Destination Strategic Plan, the GRCVB’s “reflections” this year are more...