2023-2024 Media Kit
Friday, July 28, 2023, 12pm by visitRaleigh
We're making available the Official Media Kit for 2023‒2024, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors.
Just as a reminder, every hospitality partner in Wake County already receives free, year-round exposure from the CVB, including an always-present listing on visitRaleigh.com. Partners are also highlighted on a rotating basis in visitRaleigh.com and Official Visitors Guide articles, other publication mentions or posts through our social media accounts, destination-themed advertisements, Visitor Information Center materials and through PR pitches/earned media.
The supplemental channels outlined in the Media Kit provide you with additional ways that you can get your attraction, restaurant, hotel, festival/event or service in front of visitors (or CVB clients) who are soon arriving or still planning a trip to Raleigh/Wake County.
We wrap all of GRCVB's officially-approved advertising opportunities into one Official Media Kit so you will know which vendors have entered into working relationships with us and can easily compare the programs side-by-side. We realize you get offers from many different outlets to promote your business, but only the paid promotions included in the kit are approved by GRCVB.
Here's more about them...
Official Visitors Guide (OVG):
Ads in the OVG are managed by Compass Media, a company that specializes in visitors guide publications. The staff from Compass is also instrumental in the development of the editorial content and design of the annual guide.
The 2023 edition of the OVG was released in February and currently is in distribution, which means there are copies in visitor centers around the state, at RDU International Airport and at hotels/other front desks in Wake County. Our Destination Services team has also been sending copies as usual to prospective visitors who have requested visitor info.
Next year's guide is scheduled to be available in early Feb. 2024, but that means the ad cycle is open now and will continue to be open through the end of Sept. 2023. The reps from Compass (John Balhouse or Casey Hough) will be on-hand at the 2023 Annual Meeting to answer questions about or accept reservations for this opportunity.
Opportunities on visitRaleigh.com (and raleighsports.org):
Ads on visitRaleigh.com are managed by Destination Travel Network (DTN). DTN specializes in online ad sales for many destination marketing organizations (thus can discuss paid placements outside of Raleigh, too, as desired). If you look at pages 4‒8 of the Media Kit, you will see a variety of placement options on visitRaleigh.com, from homepage sponsor slots to run-of-site banners.
Read the details in the kit and/or contact DTN representative Lia Wik for more info at any time.
Those aren't the only options for ad placement through GRCVB.
- Check page 9 for information about placing banner ads in visitRaleigh, the E-magazine, with distribution to 40,000+ consumer subscribers monthly;
- Or if your business is interested in targeting the meeting-planning market especially, check page 10 for banner ad pricing in the Meetings Watch newsletter, sent to over 4,000 meeting professionals and event-planning clients quarterly.
While area hotels know that nearly all of their guests arrive from out of town, we like to remind our restaurant business partners that county tourism tax data tell us, on any given day, some 20% of your clientele is visiting (as opposed to residing in) Wake County.
All of these resources that we have noted here are great ways for you to intentionally target advertising to the visitor channel, beyond garnering sales from the residential channel alone.
The Greater Raleigh Convention and Visitors Bureau (GRCVB) is the official and accredited destination marketing organization (DMO) for all of Wake County.