Tourism Talk blog

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

It’s the time of year when we release the Official Media Kit for 2019‒2020, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Just as a reminder, every hospitality partner in the county already gets free, year-round exposure from...

We continue to make progress on Destination 2028. Esports and event metrics Esports was a major opportunity under the Sports priority of the Destination Strategic Plan (DSP). I'm pleased to report that we have booked our first esports event, which will bring in more than 3,500 competitors and

We’re happy to announce that the 2019‒2020 edition of the Official Visitors Guide to Raleigh, Cary and Wake County has been provided to the printer. We expect the Visitors Guides to ship mid-May, and you should start seeing them by late May. Here are a few notes about this year's...

As we've moved into the implementation phase of the Destination Strategic Plan (DSP), we want to make sure we’re keeping our partners and other stakeholders “in the loop” about how Destination 2028 is progressing, as well as other notable recent developments which affect...

Once a quarter, you should be seeing emails appear in your inbox inviting you to GRCVB’s See for Yourself (SFY) Fam Tours. The SFY series was created to provide a chance for hospitality partners and particularly front-line staff to be visitors in their own area. They can “see for...

If you were at the Strategy Session before GRCVB's Annual Meeting in August, you heard from Joe Milazzo. If you weren't, here's a summary of Joe's remarks about transportation in and around Wake County. The fast-growing Research Triangle Region is also "America's most...

In June 2017, GRCVB contracted with Jones Lang LaSalle’s (JLL's) Hotels & Hospitality Group to help us develop a Destination Strategic Plan (DSP) to reach our goal of welcoming 21.7 million visitors by 2028. While the Bureau spearheaded the launch of the engagement with JLL, the plan...

A few months ago, we published a Tourism Talk blog called "Backgrounder: Dennis Edwards," a resumé of sorts about our president and CEO. We are sharing these because we want you to know about the rich professional backgrounds that CVB leaders bring to the county. Today, we're...

Whenever I travel in and out of RDU International Airport, I always wonder who my fellow travelers are— partially from my perspective as someone who works closely with our region’s hospitality industries, and partially as a resident who is just curious to know who is checking out this...