Tourism Talk blog

Ah, Dorian. You threatened and howled, but all in all, we fared pretty well in our neck of the North Carolina woods in the wake of your fury. But we also know we’re not out of hurricane season yet, and there may be some additional stormy weather headed our way. With that in mind, here are...

Once a year or so, I overhear someone say that the Raleigh area doesn't have a brand. Having been project manager for development of the Raleigh, N.C., Destination Brand Strategy in 2014-2015, however, I know that we have at least one brand platform countywide! The problem is that we...

It’s the time of year when we release the Official Media Kit for 2019‒2020, a collection of GRCVB-sanctioned avenues to promote your business or organization to potential visitors. Just as a reminder, every hospitality partner in the county already gets free, year-round exposure from...

Part of our job at GRCVB, specifically in the Marketing and Communications Department, is to create and maintain the destination photo library. Over the last 10+ years, we have accumulated more than 30,000 new images of Wake County, of area hospitality partner locations and venues, of events and

Raleigh, N.C., has seen exponential growth in its beer scene over the past decade, and with the recent signing of House Bill 363, the Craft Beer Distribution and Modernization Act, Wake County and North Carolina breweries are poised to grow even more with their sales. From a visitation standpoint,

One key recommendation from the Destination Strategic Plan (DSP) was a call for sports tourism strategies to grow the area’s reputation around esports, including hosting competitive video-gaming events. Six Major Raleigh With that in mind, we're pleased to announce that Ubisoft ® in...

At GRCVB, there seems to be a cycle of buzzwords that we use in our meetings and hallway conversations. In the last year or two, I have heard master plan, disruption, deep dive and "move the needle" tossed around quite a bit. One phrase that has always been around but that we’re...

We are joining with the U.S. Travel Association this week to celebrate National Travel and Tourism Week (NTTW). You have heard us say this before, but Tourism Matters. And here's why... Why travel matters in Raleigh, N.C. We pass popular tourist sites like Marbles Kids Museum every day; we may...

We continue to make progress on Destination 2028. Esports and event metrics Esports was a major opportunity under the Sports priority of the Destination Strategic Plan (DSP). I'm pleased to report that we have booked our first esports event, which will bring in more than 3,500 competitors and

We’re happy to announce that the 2019‒2020 edition of the Official Visitors Guide to Raleigh, Cary and Wake County has been provided to the printer. We expect the Visitors Guides to ship mid-May, and you should start seeing them by late May. Here are a few notes about this year's...