Tourism Talk blog

In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Every chance we get, we try to “beat the drum” — tourism is a $2.4 billion business in Wake County, making it one of the county’s top income and employment generators. And as such, it should be considered with the import and significance it deserves. At the CVB, we take...

We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here.) Each department at the Bureau gives thought to their priorities and goals...

We at GRCVB are doing our best to make sure our hospitality industry partners and other interested onlookers grasp the power of tourism in Wake County. We're talking about a multibillion-dollar sector of the local economy, directly supporting more than 25,500 jobs (in fact, there only 10...