Tag - Destination Strategic Plan

    Signature Experiences: Putting People First
    Back in 2015, GRCVB first expanded its promotion of signature experiences for visitors of all types, developing a Things to Do webpage that showcased a curated collection of personal tours and hands-on encounters in Raleigh/Wake County. All these experiences were suited for small groups (e.g.,

    Putting It All Together

    Friday, June 08, 2018, 8am by Tina Valdecañas

    Putting It All Together
    As graduation season comes to an end, thousands of new graduates throughout the region are packing up the knowledge and experience they’ve gained over the last few years and embarking on an adventure to put that wisdom into practice. In a similar vein, the GRCVB, our hospitality partners and...
    Backgrounder: Jonathan Freeze, CDME, CHIA
    We have been publishing a series of Tourism Talk blog posts we called "Backgrounders." We are sharing these because we want you to know about the rich professional experience that CVB leaders bring to the county. Today, we're providing background on the CVB's director of...

    Meet Me in Raleigh

    Friday, May 11, 2018, 1pm by Tina Valdecañas

    Meet Me in Raleigh
    Despite the rise of webinars, screen-sharing, SlideShare and a host of other ways to communicate and collaborate, humans still seek opportunities to convene and meet in person. This is good news for destinations that rely on meetings and conventions as a visitor stream. Finding ways to leverage this

    Backgrounder: Loren J. Gold

    Friday, April 27, 2018, 4pm by visitRaleigh

    Backgrounder: Loren J. Gold
    A few months ago, we published a Tourism Talk blog called "Backgrounder: Dennis Edwards," a resumé of sorts about our president and CEO. We are sharing these because we want you to know about the rich professional backgrounds that CVB leaders bring to the county. Today, we're...

    Who’s Visiting and Why?

    Wednesday, April 04, 2018, 1pm by Tina Valdecañas

    Who’s Visiting and Why?
    Whenever I travel in and out of RDU International Airport, I always wonder who my fellow travelers are— partially from my perspective as someone who works closely with our region’s hospitality industries, and partially as a resident who is just curious to know who is checking out this...

    A Synopsis at the Halfway Point

    Wednesday, March 07, 2018, 4pm by Tina Valdecañas

    A Synopsis at the Halfway Point
    We have reached the halfway point in the 13-month development of the county's Destination Strategic Plan (DSP) for tourism. Here's a quick Q and A to bring everyone up to speed on the project and its progress. For those who may not know, what is the DSP? The Destination Strategic Plan for...
    Visitor Math: From + Where + What
    In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

    Layering the Marketing Message

    Thursday, February 15, 2018, 8am by Karen DeSollar

    Layering the Marketing Message
    In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...