Tourism Talk blog

We have reached the halfway point in the 13-month development of the county's Destination Strategic Plan (DSP) for tourism. Here's a quick Q and A to bring everyone up to speed on the project and its progress. For those who may not know, what is the DSP? The Destination Strategic Plan for...

In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

In the last few weeks, we have been sharing with you what our research tells us about visitors to Raleigh, N.C. (Visitor Math: Jan. 14) and some of the rationale for why we promote the Raleigh area in the way we do. (See the Jan. 21 blog about why we use the term and styling, Raleigh,...

Prior to embarking on the Destination Strategic Plan, the Greater Raleigh CVB was an inaugural participant in DestinationNEXT, an initiative of Destinations International (DI) that sought to identify “the trends and opportunities that will shape the future of destination marketing and...

If you were to observe those of us in the Bureau’s Marketing and Communications Department at work, you might notice that the decisions we make as we promote the area to visitors are not necessarily arbitrary ones. That is, they’re not based on our own sensibilities or...

We hope your January is going well so far! About this time of year, we at the CVB start giving thought to our next fiscal year’s (July-June) Business Plan. (You can find a copy of the plan for the 2017-2018 year here.) Each department at the Bureau gives thought to their priorities and goals...

For years we’ve branded the “smarts” of Raleigh and Wake County. From our talented residents and authentic experiences to our innovative companies and a world-class concentration of universities and colleges, we make a pretty strong case for declaring ourselves a thriving...

If you have been in any of our partner meetings recently, you know that we have been working this past year on a complete redesign of visitRaleigh.com. We launched the new site quietly last Wed., Dec. 13, 2017, to allow us to work out any glitches before we called too much new attention to it. We

December is a customary time to reflect on accomplishments and strengths and make plans for the new year. Thanks to insights we’ve gained from JLL’s work to help develop Wake County's Destination Strategic Plan, the GRCVB’s “reflections” this year are more...

We all have our list of go-to places where we take visitors from out of town. Whether it's taking our guests to the Nature Research Center at the North Carolina Museum of Natural Sciences, showing off the latest restaurants and things to do in downtown Raleigh, spending an afternoon scaling...