Tourism Talk blog

In late Sept., amid some simple tips for using GRCVB’s 2017-2018 Business Plan as a business planning resource, I suggested that our area hospitality businesses compare and contrast their average customers with the average visitor to Raleigh and Wake County. Doing this allows us to look for...

A few weeks ago in this Tourism Talk blog, GRCVB executive vice president Loren Gold answered a few questions about the International Bluegrass Music Association's (IBMA's) World of Bluegrass week in Raleigh and hinted at the expected economic impacts from IBMA’s annual business...

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the

If you have been getting communications about the CVB’s upcoming Annual Meeting on Aug. 24, you already know that we’re beginning a 13-month Destination Strategic Plan (DSP) project with consulting firm JLL. The DSP will be a comprehensive undertaking, and JLL has already begun their...

One of the most fulfilling times of year working at a destination marketing organization is when we stop to study the past year of visitation, measure the annual impacts and report on the area’s progress in visitor-related economic development. Perhaps nothing is more crucial to fulfilling...

Welcome to the inaugural edition of the Tourism Talk blog. This new blog is intended for the Wake County hospitality community, business and corporate supporters, local residents, local governments and elected officials and will focus on the business of tourism in our area. In next week's blog