Tourism Talk blog

By November it's finally feeling like fall, and we're excited to get together with our partners for this quarter's Tourism Talk Live! For new partners who don't know, Tourism Talk Live is GRCVB's quarterly marketing update meeting, where we share initiatives we have worked...

Since the 2005 publication of Destination BrandScience by our international industry association and the rapid adoption of its recommended practices, CVBs around the world have become the most relevant stewards of their communities’ brand identity/strategy to most of the audiences or...

At GRCVB we work collaboratively with many entities around Wake County to promote visitation to the area. Be it with our hotel partners, convention center colleagues or local food/beverage businesses, we also strive to showcase the passionate people who make Raleigh, N.C., a destination worth

As the Greater Raleigh Sports Alliance (GRSA) embarks on its 25th anniversary, it’s not just a milestone to commemorate but also a remarkable journey through a quarter-century of unforgettable sporting events here, thanks to the efforts of many local partner organizations and the teamwork...

In a Tourism Talk blog post a few months ago called "What Do the Little Letters Mean?," we explained the credentials that GRCVB staff members have earned as part of their professional development. And because it's noteworthy, we called out this detail: Editor’​s note: By...

Today we are recapping valuable insights from our second-quarter (Q2) 2023 edition of ETA Wake County: Insights from real-time visitor arrival data, an award-winning stakeholder communication from GRCVB. ETA Wake County reports are sent each quarter to the primary contacts on-file for most area

GRCVB’s 2022-2023 Annual Report has been released, and the online report includes summaries from each of the Bureau’s departments (Sales, Destination Services, Marketing & Communications, Public Relations & International Tourism, Sports Marketing, Administration and Destination...

GRCVB hosted its 36th Annual Meeting on Thurs., Aug. 17, 2023, at A.J. Fletcher Opera Theater at Martin Marietta Center for the Performing Arts. The meeting marked the halfway point in the implementation of the Destination Strategic Plan (DSP), a countywide initiative launched by GRCVB in 2018.

A report released last week by GRCVB revealed that Wake County welcomed 17.8 million visitors in 2022, a 12.9% increase over 2021. These nearly 18 million visitors who traveled to Wake County spent a record-breaking $3 billion in the community, a 26.1% increase over 2021. After numbers declined in

We thought you might be interested to see the new trade show booth design that we debuted at the American Society of Association Executives (ASAE) Annual Meeting & Exposition in Atlanta the first week of August. The new 10' x 20' booth was a shared project with the co-op partners who...