Tourism Talk blog

As we speak about the impact tourism has on broader economic development for our region, that notion is no more evident than in our international tourism efforts. That said, in early October I spent a week overseas for a series of events in Paris and London in support of our nonstop flights to RDU

Sharing the story of Raleigh/Wake County regionally, nationally and internationally takes a team effort—one that often involves partners outside our GRCVB offices. When our Convention Sales team meets with planners at conventions and events around the country, they often bring a taste of...

Last month, my report included updates about Wake County Hospitality Tax Review stakeholders meetings. Two additional meetings have taken place since then. On Feb. 28, 2019: Raleigh Convention Center presented the need for improvements at Duke Energy Center for the Performing Arts and the

Those of us who are in the tourism business in Wake County recognize that the underlying reason for the work we do is economic development. In fact, the mission of GRCVB is short, simple and focused— The Greater Raleigh CVB, as the official destination marketing organization of Raleigh and...

We don’t know if you have noticed, but GRCVB groups all of our communication about the business of destination marketing under one thematic umbrella—Tourism Talk. Anything that appears under the "Tourism Talk" header is tailored for hospitality partners, business leaders,...

Last Thurs. at our Annual Meeting, GRCVB, along with hospitality-industry consultant Jones Lang LaSalle (JLL), unveiled the results of the Destination Strategic Plan (DSP) to grow tourism in Wake County to more than 21 million visitors annually by 2028. We thank those who attended and heard about

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the

Scott Peacock is the Greater Raleigh CVB’s director of public relations; he also oversees the Bureau's international tourism sales and marketing strategy. ............ Along with PR manager Jessica Holt, Scott is responsible for working with travel, lifestyle and culinary journalists to...

In last week’s Tourism Talk post, we provided some background related to the Bureau’s 13-month Destination Strategic Plan project with tourism consulting firm JLL and told you about the baseline research that was conducted through Destination International’s DestinationNEXT...