Tourism Talk blog

In follow-up to past posts featuring GRCVB’s tourism research, let’s delve even more into the makeup of the average visitor to Raleigh/Wake County. Today’s stats give us insights into how we can optimize promotions to the area’s overnight visitors, including cooperative...

Every chance we get, we try to “beat the drum” — tourism is a $2.4 billion business in Wake County, making it one of the county’s top income and employment generators. And as such, it should be considered with the import and significance it deserves. At the CVB, we take...

Happy New Year! Like a lot of you, we’re back at our at desks today after a holiday break that we hope was as restful and rejuvenating for you as it was for us. We’re ready to hit the ground running in 2018, and after a 2017 which presented some interesting challenges (as each year...

In late Sept., amid some simple tips for using GRCVB’s 2017-2018 Business Plan as a business planning resource, I suggested that our area hospitality businesses compare and contrast their average customers with the average visitor to Raleigh and Wake County. Doing this allows us to look for...

The business plan, or marketing plan updated annually, is a fundamental in most industries, and hospitality-sector businesses and organizations can use this long-range planning tool to guide their paths to year-over-year success even if their year-end outcomes are not strictly financial (as in the

Scott Peacock is the Greater Raleigh CVB’s director of public relations; he also oversees the Bureau's international tourism sales and marketing strategy. ............ Along with PR manager Jessica Holt, Scott is responsible for working with travel, lifestyle and culinary journalists to...

Since we may be feeling some effects of Hurricane Irma on this Sept. 11, we thought we would mention a couple of key points about communication during a crisis in Wake County, specifically as it relates to visitors.* 1. If an emergency situation occurs in Wake County that has the potential to

If you were at GRCVB's Annual Meeting last Thurs., we hope you enjoyed it, and we're also hoping you are looking forward to the Destination Strategic Plan (DSP) process as much as we are. For those of you who missed the meeting, here are some highlights... Dan Fenton, executive vice...

In last week’s Tourism Talk post, we provided some background related to the Bureau’s 13-month Destination Strategic Plan project with tourism consulting firm JLL and told you about the baseline research that was conducted through Destination International’s DestinationNEXT...

By now, we're hoping all of our hospitality partners in Wake County are aware of our Destination Brand Promise: Visitors to Raleigh will depart feeling enriched by what they have experienced in this Southern capital city, thanks to Raleigh's smart and passionate residents who are shaping...