Tag - Research and Measurement

    GRCVB Staff's Involvement with Destinations International
    GRCVB has long been an active and accredited member of Destinations International, the industry association for professional destination marketing organizations (DMOs). The association purposes to "make members and their destinations successful. As the world's largest and most reliable...
    Updates from NCRLA Call with Area Partners: Part Two
    In part one of the summary of the March 18, 2021, GRCVB/N.C. Restaurant and Lodging Association (NCRLA) virtual meeting, we noted the disparity in relief to the hospitality sector, as reported by Lynn Minges, NCRLA president and CEO. In this second segment, we are summarizing a document NCRLA has

    Updates from NCRLA Call with Area Partners

    Wednesday, March 24, 2021, 5pm by visitRaleigh

    Updates from NCRLA Call with Area Partners
    GRCVB and the North Carolina Restaurant and Lodging Association (NCRLA) hosted a virtual meeting on Thurs., March 18, 2021, to share the latest developments related to Wake County's hospitality sector and NCRLA's plan for tourism rebuild/recovery advocacy. This is the first of two reports...

    The Study of Community Engagement

    Friday, March 05, 2021, 8am by visitRaleigh

    The Study of Community Engagement
    In addition to the public projects and initiatives that you see regularly reported as part of the work of GRCVB, there are a few that go on behind the scenes designed to make our efforts more effective. One of those revolves around community engagement. In 2018, we formed an internal Community

    Report from Dennis Edwards, February 2021

    Friday, February 26, 2021, 8am by visitRaleigh

    Report from Dennis Edwards, February 2021
    As we have reported in the past, the Greater Raleigh CVB received $1.25 million in CARES Act funds from Wake County on Aug. 11, 2020. The County agreement required the funds to be spent by Dec. 30, 2020, which meant we had a little over four months to create and execute a sales and marketing plan

    Optimistic Recovery for Wake County Tourism

    Thursday, January 21, 2021, 2pm by Dennis Edwards

    Optimistic Recovery for Wake County Tourism
    The year 2020 was an extremely challenging and difficult time for the leisure and hospitality industry. However, as vaccines continue to be developed and distributed, we believe consumer confidence regarding travel once again will begin to rebound. There are indicators that Wake County tourism will
    Discerning Themes That May Define 2021
    Each year since revamping its community engagement strategies officially in 2018, GRCVB has arranged its communications with local community stakeholders around annual themes of import, and this year is no different. In calendar years 2019 and 2020, Bureau staff created and implemented a multilevel

    Still Saying Thanks

    Thursday, November 19, 2020, 12pm by Karen DeSollar

    Still Saying Thanks
    About this time every year (at least for the last three years), we have published a “Reasons to be Thankful for Visitors” Tourism Talk blog. (It is the season, after all.) In 2019, we noted 700+ reasons to be grateful for visitors and what they bring to Wake County. Within that number...
    Area Tourism Data Indicating Gradual Rebuild
    One of the important responsibilities that GRCVB bears for Wake County is the collection and constant monitoring of tourism-related statistics. As you can imagine during the past year, we have seen some jubilant highs and jarring lows as tourism numbers, across the board, have been reported. As is
    Wish You Were Here Campaign Gaining Attention
    We have been reporting on GRCVB's launch of a comprehensive marketing campaign supporting area tourism's rebuild and recovery, themed “Wish You Were Here” (WYWH), in Aug. 2020. Through WYWH messaging, we are doing our best to persuade potential visitors (individual families...